Why Instagram is a great crisis tool

According to a New York Magazine article, the photo-sharing app has done a lot to help some high-profile users attempting to diffuse crises.

Ragan Insider Premium Content
Ragan Insider Content

What’s the latest and greatest tool for crisis communications?

If you ask Maureen O’Connor of NYMag.com, it’s Instagram. Her article, “How Instagram Became the Best Crisis PR” details how public figures are tapping the photo sharing app to clean up after their messes.

First, there’s Beyonce. You may recall that recent dustup between her sister, Solange Knowles, and her husband, Jay-Z, in an elevator. The cure for that PR crisis? A weird back-and-forth deletion/addition game of photos purged and added of the two sisters in happier, less PR-nightmarish times.

Next, she points to the story of Jill Abramson, who was removed as The New York Times‘ executive editor. In the wake of said removal and in response to criticism that had been laid out against her, Abramson’s daughter posted the following Instagram photo:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.