Why internal communicators should think like marketers

Yes, you’d like to take away a chunk of that abundant budget. As more employees become brand advocates, that potential increases. Here’s how to tap into that bounty and more.

Ragan Insider Premium Content
Ragan Insider Content

There’s a great quote: “Don’t envy what people have; emulate what they did to have it.”

That’s especially true when it comes to internal communicators, who often find themselves in the shadow of their more glamorous marketing colleagues.

Rather than covet their bigger budgets, we should uncover the secrets to their success.

That’s not to say internal communicators aren’t doing a brilliant job, but marketing teams do have bigger budgets, are involved from the beginning of new initiatives and don’t have to explain (for the umpteenth time) what they do.

Let’s take a closer look at our professional cousins to see what we can learn:

Have a head for figures

Marketing pros have long had the advantage of being able to link their work to increased business, sales and profits. Now internal communicators can, too.

With the rise of social media, employees have a voice for the first time. Many are sharing with the world exactly what it’s like to work in their companies, and businesses are sitting up and taking notice.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.