Why is Match.com so quiet about Martha Stewart?

The arts-and-crafts magnate joined the dating website last week after an interview on ‘The Today Show,’ and it’s generated a ton of attention. Yet the site itself has stayed fairly quiet on the matter.

You may have read the announcement from the woman herself on her blog. Maybe you saw an item on a celebrity gossip blog. Perhaps you saw her on “The Today Show,” or read one of the many write-ups about her “Today Show” appearance.

Or maybe you found out via the comedians who took the opportunity to poke fun at the 71-year-old’s online quest for love. Conan O’Brien decided to spice up Stewart’s profile and “Saturday Night Live” offered up a Match.com parody ad.

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