Why legal trouble is just the tip of the iceberg

You might have a legal defense prepared, but you shouldn’t forget to make your case in the court of public opinion, too.

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Ragan Insider Content

When it comes to litigation, people often forget that there are two courts: the court of law and the court of public opinion.

Balancing the two can be the difference between a reputational crisis and a smooth outcome.

People are dragged into court every day. Business disputes, divorces, arrests, employment matters—any of which can end up in a courtroom. Eventually, they are all resolved, but, as they’re being litigated, they present a special reputational challenge for businesses and executives.

How litigation impacts reputation management

Journalists have broad protections in what they report, provided the information they rely upon comes from official documents. Libel and defamation suits are hard to win to begin with. They are almost impossible to win when journalists simply report on allegations made in arrest reports, indictments or civil actions.

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