However, this is slowly and steadily changing. Today 60 to 80 percent of so-called educated purchase decisions are based on recommendations.
Recommendations are made by trusted groups or individuals who have no significant interest in the sale but have used or know the product or service in need. The number of recommendation-based purchases is growing; I’m sure it will hit the 80-90 percent range in the next five to 10 years.
People today do background checks, seek out user reports, and more. The website with the actual offer or e-commerce shop is the last step in a product or service evaluation process.
What does that mean to SEO? Why should a business invest in it if most purchase decisions are based on recommendations? Wouldn’t it be smarter to invest in the “recommendation chain” instead of SEO? Wouldn’t it be more effective and successful to make sure people recommend a product than hope to come up higher in the list of search results?