Why should companies pursue and prioritize an employee ambassador program?

Workers are your greatest asset for productivity and profits. They can be a boon for recruiting, retention and morale, too—if you equip and empower them to drive messaging online.

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Every business leader dreams of amassing a digital army of ambassadors and advocates, but most execs get gun-shy when the time comes to mobilize the troops.

It can be downright frightening to give employees carte blanche to voice their opinions about your company on social media, but Carlos Gil, an affiliate consultant with Ragan Consulting Group, explains how and why organizations should pursue this approach. First, you need a strategy.

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