It’s that time of year when journalists get sick of PR professionals and lament about the industry in high-profile publications.
This time? The Economist.
The subject? The five things PR pros get wrong when “reaching out to journalists.”
The author lists:
1. Dear [[Firstname]]. Forgetting to do the mail merge when you send the blast email.
2. Dear Firstname. Having the journalist’s name in a different font or color.
3. Dear Ms. Lastname. Not knowing the gender of the person you’re emailing. (This isn’t hard to find with a quick Google search.)