Sending a “just following up” email without any value or call-to-action is not good.
When you send an email, ask yourself: “How much value did it provide? Did I have a call-to-action?”
I hate to admit it, but I still send “just following up” emails every now and then.
Why do we still send them? These emails are annoying and disruptive to recipients. And in today’s world of constant interruptions, you can’t afford to interrupt a prospect without providing some value, or at least including a call-to-action.
The team over at Signals by HubSpot recently launched a SlideShare about avoiding the “just following up” email. You can view it here:
The concept of sending multiple check-in emails is quite interesting. In fact, data from Referral Squirrel shows: