Ever since Izea made sponsored posts popular, the question has remained: Should you pay influencers to promote your brand’s message, product or service?
On one hand, you have those who say paying an influencer removes the validity of the review since a person can’t possibly remain unbiased when money is exchanged.
On the other hand, you have those who say it’s no different from any other marketing channel. You pay for other marketing channels, so why should influencers be any different?
As someone who’s on both sides of the coin—I’m a marketer who uses influencers for client campaigns, and am fortunate enough to work with brands as an influencer for their campaigns—here’s my take on the topic.
Time is money
How long do you think it takes to create a blog post?
10 minutes? 30 minutes? An hour?
The truth is blog posts take as long as they need. That might sound clichéd, but it’s true. There’s much more to a blog post than just stringing some words together (or images and sounds, if you’re a video blogger or podcaster). Blog posts require: