Looking for a way to get more trust in your brand, a lift in consumer engagement and an edge over your closest competitor?
The path toward all those goals may start behind the door with the “CEO” nameplate on it.
Many consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. To be fully effective, this presence must be separate from any marketing content but consistent with the message it contains.
For marketers, this means it’s time to drag your CEOs into Twitter Town, if they aren’t already there. We’ll explore the many benefits of executive involvement in social media and offer seven tweet templates to help your executives navigate the platform.
Executives establish a strong brand position
A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.