Why your internal content should behave more like Tinder

The mobile dating app not only can help you achieve your romantic goals, but it can provide an example of what a great content experience should look like for your employees.

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You’ve probably noticed your employees aren’t reading your intranet’s content.

They’re gathering information from other sources, such as email, Google or their managers.

One-third of the searches on LinkedIn are by people looking for an expert on something within their own company,” says Peter Coffee, vice president of strategic research at Salesforce.com.

What’s the problem with intranets?

For most employees, traditional intranets aren’t an effective or enjoyable way to access information.

Compare abysmal intranet user numbers with those of Tinder, the wildly popular dating app that sees more than 10 million active users each day. Tinder presents users pictures of nearby singles and a simple choice: Swipe right if you’re interested; swipe left if you’re not.

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