Why YouTube should be part of your social media strategy

YouTube is the second largest search engine in the world, so why don’t many social media plans include it? Use these tips to get ahead of the competition.

YouTube recently turned six, and with that the company released some staggering statistics. Here are a few of them:

  • The site gets 3 billion views per day (up 50 percent in the past 12 months)
  • Users upload 48 hours of video every minute (100 percent increase year over year)
  • The site has 142.7 million unique viewers per month

In addition to these staggering numbers, YouTube is the second largest search engine in the world.

So the question you have to ask yourself is: Are you using YouTube as a part of your overall marketing or blogging strategy? Surprisingly, most people and companies are not—including me.

Don’t get me wrong, I think about it all the time. I just don’t have enough time to create compelling video regularly. (At least not yet.) I’m missing out on a huge opportunity by not using YouTube more often, but that doesn’t mean you should miss out, too.

So what would I do if I had more time?

1. Publish one video blog post bi-weekly. In an ideal world, I would be posting two to three times per week, with at least one video post every other week or so. This would help populate my YouTube channel, and provide some variety to my blog content.

2. Use YouTube as a community. I would take these great tips to heart, and connect more with other YouTube users to help build my blog audience and YouTube channel viewership.

3. Utilize these fantastic tips to ensure my YouTube videos are maximizing their reach. It’s a decent amount of work to video blog, so make sure you take the time to ensure that people can easily find the videos.

Jason Yormark is vice president of marketing & social media at Strategies 360 in Seattle. He blogs at JasonYormark.com, where a version of this article originally ran, and occasionally posts videos on YouTube.

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