Why YouTube should be part of your social media strategy

YouTube is the second largest search engine in the world, so why don’t many social media plans include it? Use these tips to get ahead of the competition.

YouTube recently turned six, and with that the company released some staggering statistics. Here are a few of them:

In addition to these staggering numbers, YouTube is the second largest search engine in the world.

So the question you have to ask yourself is: Are you using YouTube as a part of your overall marketing or blogging strategy? Surprisingly, most people and companies are not—including me.

Don’t get me wrong, I think about it all the time. I just don’t have enough time to create compelling video regularly. (At least not yet.) I’m missing out on a huge opportunity by not using YouTube more often, but that doesn’t mean you should miss out, too.

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