Why YouTube should be part of your social media strategy

YouTube recently turned six, and with that the company released some staggering statistics. Here are a few of them:

In addition to these staggering numbers, YouTube is the second largest search engine in the world.

So the question you have to ask yourself is: Are you using YouTube as a part of your overall marketing or blogging strategy? Surprisingly, most people and companies are not—including me.

Don’t get me wrong, I think about it all the time. I just don’t have enough time to create compelling video regularly. (At least not yet.) I’m missing out on a huge opportunity by not using YouTube more often, but that doesn’t mean you should miss out, too.