The implications of a deal between cable news network MSNBC and digital video distributor NowThis News could be profound for marketers and communicators.
What the two media companies are trying is new, so the as-yet-unlaunched concept could be a bust. If it does attract a following, it would demonstrate that a fresh look at Facebook could yield big results.
MSNBC and NowThis will produce two daily video programs. “Sound Off” will present one breaking news story every morning, inviting discussion on the Facebook page. The end-of-day show, “FacePalm,” will dish up off-kilter news items, also geared to generate conversation on the MSNBC and NowThis Facebook pages.