Lindsey Miller is my friend. She’s 26. And she has cancer.
Before my trip, Miller told me that she’d like to go on a date with Joseph Gordon-Levitt, star of the recent movie that deals with cancer, “50/50.”
Miller and I used to work together at Ragan. We decided that with our combined knowledge of writing about how companies make viral videos, we could make one of our own. In it, she briefly explains her situation—and then asks out a movie star.
We created the 30-second video Monday evening. At 10 p.m., we had 45 views. The next day, we had more than 130,000 views. As of Nov. 17, we’re over 220,000.