With the pressure on, Verizon shares nothing

The telecom giant’s non-response to the customer-data scandal has proven surprisingly effective. It seems, though, not to have had any alternative course of action.

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Executive spin doctors for telecommunications giant Verizon found themselves between the proverbial rock and a hard place after news broke that the company had released customer data to the U.S. government as part of an ongoing counterterrorism effort by the National Security Agency.

The Internet and blogosphere buzzed with angry Facebook posts and tweets about Verizon’s “Share Everything” marketing campaign, but the company’s PR efforts during the peak of the crisis has more closely resembled “Do Nothing.”

So far, the strategy has worked surprisingly well.

It’s now been nearly a day-and-a-half since The Guardian’s Glenn Greenwald broke the news Wednesday night that Verizon had received a top-secret court order from the NSA back in April, demanding daily records on all telephone calls by tens of millions of Verizon customers within the United States and from foreign countries into the U.S.

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