How important are the actual words you use in your social media posts?
Evidently, extremely important.
An infographic titled “The surprising words that get content shared on social media” aggregates a few studies that look at which words will prompt people to retweet, share, and engage with your content on Twitter, Facebook, LinkedIn, and Google+.
Some of the words are moderately depressing. For instance, if you want people to retweet your content, you should apparently use words like “please” and “retweet” in your tweets.