Work for a regulated industry? Stop fearing social media

Highly regulated industries like banking and health care don’t have to give social media the cold shoulder. More companies are taking the leap with innovative tactics.

Does your company forbid you from attending a networking meeting or chamber of commerce event?

Hopefully not, but if company rules tell you that you can’t use social media, it’s practically the same thing, according to Mark Schaefer’s blog post on

Highly regulated industries such as health care and banking must be very careful about not sharing information online due to potential legal ramifications, but that doesn’t mean that they should avoid social media completely, Schaefer says.

According to Schaefer, social media “… is just another business networking opportunity. You don’t have to sell, you don’t have to advise. You don’t even have to identify your employer. Why not just be yourself and meet cool people and learn from them. Who knows … they just might turn into clients some day.”

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