YouTube cuts 30-second ads that users can’t skip

The platform said it’s concentrating on content that ‘work[s] well for both users and advertisers.’

Ragan Insider Content

The annoying 30-second commercials that play before YouTube videos will soon be a tactic of the past.

The video platform recently announced that it would scrap its longer advertising format in 2018 and instead concentrate marketing offerings using shorter content.

Business Insider reported:

A Google spokesperson told Business Insider: “We’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.”

The move is probably due to increased pressure from viewers, who are not fans of long ads.

CNet reported:

To the surprise of no one, most viewers are not fans of YouTube ads. In a survey done by Accenture last year, over 80 percent of respondents from various countries said they thought their online video watching was interrupted by ads too much.

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