Internal Zappos CEO reveals what keeps employees so happy You shouldn’t emulate Zappos’ values, but should create a culture centered around a higher purpose than profits, according to Zappos CEO Tony Hsieh. By Matt WilsonOct. 26, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.