Congratulations to the winners of PR Daily’s 2013 Media Relations Awards!

We read the plans, pitches, placements and publicity. 

We analyzed the strategy, statistics, screen captures and statements.

We marveled at the time worked, talent needed and tenacity of the entrants. 

And what did we find? Some of the best work we have seen in our award programs this year! (And that’s saying a lot considering the campaigns we’ve already featured.)

Now, it is our honor to present the winners of the 2013 Media Relations Awards!

From hundreds of entries, our judges narrowed down the field to the best of the best. The work of the communication practitioners featured below combines hard work with innovative ideas and amazing results to form truly remarkable media relation campaigns that made our judges say, “Wow!”

We are proud to award the winners and honorable mentions for this year’s program and to feature them in this Special Edition of PR Daily. We would like to thank everyone who entered and congratulate all of our winners. We hope you learn a thing or two from these campaigns and are inspired to show us what you dream up next year!

And now, the winners:

Categories

Honorable Mentions

  • Cisco Systems, The Network
  • Engage for Procera Network
  • Kaiser Permanente
  • Robert Half
  • ShortStack

Honorable Mentions

  • Current Lifestyle Marketing for Hidden Valley® Original Ranch® Dressings and Dips
  • KPMG International
  • MWW for Arrowsight
  • Peppercomm for Pershing, LLC
  • Peter Mayer for Zatarain's

Honorable Mentions

  • City of Atlanta
  • M Booth for Brooks Running
  • Metis Communications for TransPerfect
  • Water & Wall Group for Lear Capital

Honorable Mentions

  • Dialogue for DIAGEO Latin America & the Caribbean
  • Imagem Corporativa
  • Microsoft

Honorable Mentions

  • Cerrell Associates
  • City of Atlanta
  • Glen Echo Group, LLC for NetCoalition
  • SHIFT Communications for HIMSS
  • Susan Davis International for Vietnam Veterans Memorial Fund
  • U.S. Special Operations Command

Best Integration of PR/MR in a Business Campaign

WINNER

Honorable Mention

  • Connect2 Communications for ADTRAN, Inc.

Honorable Mentions

  • Global Strategy Group for Sanctuary for Families
  • Grand Canyon University , Run to Fight Children’s Cancer
  • InkHouse for Raytheon CSR, 2013 Raytheon MATHCOUNTS National Competition
  • Kaiser Permanente
  • Tanner Friedman for GalaxE.Solutions

Best Media Relations Campaign - Over $100,000

WINNER

Honorable Mentions

  • Fineman PR for Foster Farms
  • MMI Agency for MD Anderson Regional Care Centers
  • PadillaCRT for Cambria Suites
  • Powell Tate for The Advisory Board Company

Best Media Relations Campaign - Under $10,000

WINNER

Honorable Mentions

  • American Institute of CPAs
  • Bankrate, Inc.
  • Clearpoint Agency for Oberon Fuels
  • Diamond Public Relations
  • Global Strategy Group for Sanctuary for Families
  • News Generation for Arthritis Foundation

Honorable Mentions

  • Fifth Ring for Tensar International
  • PadillaCRT for Viviscal

Best Media Relations Campaign - Under $25,000

WINNER

Honorable Mentions

  • Jive Communications for CineCoup
  • The PGA of America
  • WISE PUBLIC RELATIONS for Control Group

Honorable Mentions

  • AAA National Office
  • CommunicationWorks, LLC for Center for Research on Educational Outcomes
  • Pratt Institute
  • Susan Davis International for Institute of Museum and Library Services

Honorable Mentions

  • HY Connect for Wahl Clipper Corporation
  • Mullen for JetBlue Airways
  • PadillaCRT for Girl Scouts of the USA
  • Peppercomm for TGI Fridays
  • Peter Mayer for Okaloosa County Tourism Development Department

Honorable Mentions

  • Asylum Public Relations for MagnaReady
  • Carolyn Izzo Integrated Communications (CIIC) for Hotel BPM
  • Formula PR for Popcorn, Indiana
  • InsideOut PR for SALT Retreats
  • Norwegian Cruise Line
  • Peppercomm for Whirlpool
  • R&J Public Relations for Saint Francis Veterinary Center

Honorable Mention

  • MediaSource

Honorable Mentions

  • Momentum Communications Group for The Knowles Science Teaching Foundation
  • World Wildlife Fund
  • Fifth Ring for Raytheon Professional Services

Honorable Mentions

  • Finger Lakes Visitors Connection
  • GolinHarris for Nippon Paint China for Nippon Paint China
  • Health Net, Inc.
  • Maplesoft
  • Xcel Energy Center with Lola Red PR

Honorable Mentions

  • American Institute of CPAs
  • Axon Comunicacion International Corp for Commission for the Promotion of Peru for Export and Tourism
  • Dialogue for DIAGEO Latin America & the Caribbean
  • Global Results Communications for Device Renewal Forum
  • Greenough for Artists for Humanity
  • Johns Hopkins Medicine
  • Pulse Communications and Ogilvy Public Relations for Ford Motor Company
  • Weber Shandwick for Motorola Solutions
  • Wynn Las Vegas for Andrea’s Restaurant

Honorable Mentions

  • Dialogue for DIAGEO Latin America & the Caribbean
  • Ebben Zall Group for Reynders, McVeigh Capital Management

Honorable Mentions

  • MultiCare Health System
  • Wynn Las Vegas

Best Reputation/Crisis Management

WINNER

Honorable Mentions

  • Hill+Knowlton Strategies South Africa for BrightRock
  • Pratt Institute
  • Royal Caribbean Cruises Ltd.
  • UCF News & Information

Honorable Mentions

  • Buchanan Public Relations for Weber Gallagher
  • Konnect PR for Pumping Essentials
  • World Wildlife Fund

Honorable Mentions

  • Arketi Group for PMG
  • ENC Strategy for Salient Federal Solutions
  • Primum Marketing Communications for 7 Summits
  • The Halo Group for Liebherr Refrigeration
  • The Mx Group for MAVERICK Technologies
  • Walker Sands Communications for Acquity Group

Honorable Mentions

  • Cathay Pacific Airways
  • KDPR for Kids Helpline
  • M Booth for Dyson
  • Mullen for FAGE Yogurt
  • Red Javelin Communications for Teledyne DALSA
  • Scholastic Inc.
  • Susan Davis International for Marine Corps Heritage Foundation

Honorable Mentions

  • Blue Fountain Media, LLC for New York Organ Donor Network
  • Cisco
  • Ducks Unlimited
  • Porter Novelli Latin America for Microsoft Latin America

Best Use of the Internet or Digital Tools

WINNER

Honorable Mentions

  • National Multi Housing Council and National Apartment Association
  • Think Jam for Twentieth Century Fox Home Entertainment
  • Think Jam for Twentieth Century Fox Home Entertainment
  • UTC Aerospace Systems

Honorable Mentions

  • Cisco
  • Fifth Ring for Ascend Performance Materials
  • Jones Lang LaSalle

Honorable Mentions

  • Creative Bube Tube
  • National Multi Housing Council and National Apartment Association
  • Octane Public Relations for The Addiction Prevention and Recovery Administration (APRA)

Grand Prize

Grand Prize: Media Relations Campaign of the Year

GRAND PRIZE

Honorable Mentions

  • Dialogue for DIAGEO Latin America & the Caribbean
  • MediaSource for American Society of Plastic Surgeons
  • Murphy O'Brien Public Relations for Mukul Beach, Golf & Spa