Writing & Editing
10 ways to spin content marketing leads into gold
Quit touting your products and help your audience do their jobs. Try a content campaign. Segment your database. All this develops relationships that lead to sales.
Internal Communications
How 3 companies mined email data to better engage employees
Analyzing who is opening, reading and engaging with your internal email messages can boost efficiency and improve workforce engagement—even with a global or largely nondesk workforce.
Internal Communications
6 trends in employee communication in 2019
A global revolution is underway in the workplace. From the importance of mobile to the convergence of comms and HR, here are key ideas to get ahead.
PR
PR Measurement: 8 Benchmarking Benefits Crucial to Success
This free tip sheet from Ragan Communications and Meltwater lays out why the key to PR success lies in a program that gathers intelligence about your organization, competitors, audience, influencers, social media engagement, leadership performance and other factors.
Internal Communications
The State of Internal Communication
Benchmark your communication program against your peers’ in a free Ragan/RMG Networks report.
Visual & Video Communications
5 tips for telling terrific stories with infographics
Radical thought: The best infographics come when writers and designers collaborate.
Leadership Communications
The 6 steps that can turn good managers into great communicators
The key is to make effective messaging an integral part of what managers
already do. The payoff is enhanced staff engagement and retention.
Follow these guidelines.
Storytelling
The 7 questions you should be asking about brand journalism
It might seem the same as content marketing, but there are key differences
Intranet
How to make the case for upgrading your intranet
An intranet that fails to advance your organization’s agenda is no asset; it’s a detriment.
If your intranet is no more than a bulletin board cluttered with outdated messages, it’s time to move to a modern hub that enables collaboration, commenting and groups.
Internal Communications
Inside Northwestern Mutual’s culture-reviving online town hall event (VIDEO)
A new headquarters is cause for hoorahs. But how do you take it beyond the usual cookies-and-punch groundbreaking? Learn how one firm united its nationwide staff in an online celebration.
Internal Communications
How chatbots and AI can transform your internal comms
What if you could have a personal assistant? They would answer your emails and free up your time to think more creatively about your job.
You don’t need to hire someone. You need a chatbot.
Internal Communications
Email measurement insights and best practices guide
Drawing on anonymous data across PoliteMail’s customer base, this free download crunches the numbers to help benchmark your messaging and boost workforce engagement.
Writing & Editing
How to transform dull stories into compelling content
Sick of churning out content nobody reads or watches? Bring life to dull stories. Get employees to contribute. And fire up your video campaigns.
PR
3 things you (probably) don’t know about crisis communications
Your fundamentals may be solid, but don’t forget these effective techniques that too often are overlooked.
Health Care
The Power of Online Ratings & Reviews
Caution! Patients search online to find providers, and what they find could make or break your health care reputation.
