These communications experts count storytelling among their most marketable skills. They worked with journalists and media outlets to gain access to a wider audience for their brand or organization.

Congratulate the winners and check out their work below.

Categories

Honorable Mentions

  • Orlando’s BIG Thank You, Visit Orlando
  • National Cancer Opinion Survey, American Society of Clinical Oncology
  • Motivating the Modern Millennial Homebuyer with Relatable Insights, Bank of America in partnership with Burson-Marsteller
  • The United States of Beer, Anheuser-Busch and FleishmanHillard
  • Chili's Is Back, Baby, Chili's Grill & Bar
  • Beyond Ad Trade: Elevating The Trade Desk as a Key Player in the Media and Tech Ecosystem, 5W Public Relations and The Trade Desk

Cause Marketing Campaign

WINNER

Honorable Mentions

  • Dexcom’s Call of the Warrior, Dexcom, Allison+Partners, Marcus Thomas, Mirum
  • Zero Hunger │ Zero Waste, The Kroger Co.
  • Helping to Prevent Chronic Pain and Opioid Abuse in the Workplace, Travelers
  • #BeWell, Well Being Trust

Crisis or Reputation Management

WINNER

Honorable Mentions

  • Weather, Power and Fire: Managing Reputation in a Safety Crisis Situation, SaskPower
  • Sophia the Robot, Pulp PR and Hanson Robotics
  • Communication in the Eye of the Storm: Georgia Power Handles Hurricane Irma, Georgia Power

Honorable Mentions

  • Live Stream from the Red Carpet at The Greatest Showman Premiere, Cunard and MGA Media Group
  • Cybermission.tech and Futures Magazine 2017, MullenLowe Group and JAMRS

Executive Visibility

WINNER

Honorable Mentions

  • Halifax International Security Forum 2018, Sage Communications and Summa Strategies with Halifax International Security Forum
  • Orlando's BIG Thank You, Visit Orlando
  • Reebok Classic "Always Classic" Campaign, Reebok with Michele Barmash

Honorable Mentions

  • Lakewood Neighbors, Princeton Strategic Communications and Lakewood Resource and Referral Center
  • Oregon and its Visitors Shine in Preparing for the 2017 Solar Eclipse, Oregon Department of Transportation
  • How a Campaign to Promote a 24/7 Visitation Program in a Chemical Plant in Southeast Brazil Became an Effective and Engaging PR Tool for the Local Community and Government, Unipar Carbocloro and Medialogue Digital
  • Hillsborough County Newsroom & Friday 5, Hillsborough County, Florida/Communications & Digital Media
  • LookSee Wellington, SweeneyVesty Wellington Regional Economic Development Agency
  • Bay Area's Best-kept Secret No More: Transforming Ordinary Fremont News into Extraordinary Stories, The Hoffman Agency and the City of Fremont

Innovation in Media Relations

WINNER

Integrated Marketing Communications

WINNER

Honorable Mentions

  • “Live Boldly. Prepare Accordingly.,” Racepoint Global and Massachusetts Association of Insurance Agents
  • The Joy Index, Burson Cohn & Wolfe and Bank of America
  • Getting There: Transportation and Parking Campaign for SunTrust Park/The Battery Atlanta, Jackson Spalding and the Atlanta Braves
  • Spend Less, Reach More: Murray Devine and BackBay Communications

Media Relations Video

WINNER

Honorable Mentions

  • All In For Kids Campaign, GMMB and Communities In Schools
  • Local Luminaries, North Lake Tahoe and The Abbi Agency

Honorable Mentions

  • The Wildwoods' 2017 Media Relations Campaign, Suasion Communications Group and the Greater Wildwoods Tourism Improvement and Development Authority

Press Event or Media Tour

WINNER

Honorable Mentions

  • Positioning Sophos as an Industry Innovator via a Media Tour, March Communications and Sophos
  • Launching Thompson's Hemp Foods: Australia's New "Superfood," Palin Communications and Thompson's Nutrition
  • Reebok Zoku x Future Launch Event, Reebok and Michele Barmash
  • Play Finds A Way Launch, Canadian Tire Corporation
  • Arena Transformation Announcement, Atlanta Hawks Basketball Club
  • Demystifying Guitar Education: Fender Play Inspires Next Generation Players to Learn Guitar, Fender Musical Instruments Corporation & Azione PR

Honorable Mentions

  • ¡Síganme Los Buenos!, BODEN and McDonald's
  • Bringing Tuscany to the Table with Bertolli Rustic Cut, Hill+Knowlton Strategies and Bertolli
  • Reality Check: Kaon Shows That AR/VR Are Big Business, Hollywood Agency and Kaon Interactive
  • First Face, Now Voice: March Brings Affectiva’s AI Vision to the Public, March Communications and Affectiva
  • All-Clad Revolutionizes the Culinary Standard with Prep & Cook Launch, 5W Public Relations and All-Clad
  • American Professional Series Guitars: Fender Speaks to Next Generation Players, Fender Musical Instruments Corporation & Azione PR

Social Influencer Campaign

WINNER

Honorable Mentions

  • SubYAY Campaign, Ruder Finn and Subway

Honorable Mentions

  • #GiveAToast, Community Toronto and Canadian Tire
  • SubYAY Campaign, Ruder Finn and Subway

Honorable Mentions

  • Commemorating America's Entry into WWI, Susan Davis International and World War I Centennial Commission
  • World Vision's Global 6K for Water, World Vision
  • Green Giant Celebrates Inaugural Year in Macy’s Thanksgiving Day Parade with Viral Event: Creating the World’s Largest Serving of Green Bean Casserole, Green Giant with Gillian Small Public Relations
  • Chicago Safe: Canary Empowers At-Risk Communities and Democratizes Security, Diffusion and Canary
  • Bayer Engages Communities Nationwide for National Honey Bee Day, Porter Novelli, BBDO & Mastermind Marketing and Bayer North American Bee Care Program
  • Reebok Classic Coachella Activation, Reebok and Michele Barmash

Honorable Mentions

  • Legacy Device Manufacturer “Xplores” & Embraces Industry 4.0, ARPR and Xplore Technologies
  • Disruption: How Demographics, Psychographic Changes and Technology are Bringing Multifamily to the Brink of a Design Revolution, National Multifamily Housing Council and Co-Communications
  • Making National Awareness Reality, Hollywood Agency and Kaon Interactive
  • Ascension Thought Leadership Strategy, Ascension
  • Elevating the Online Ivy League, Hollywood Agency and HBX
  • Exposing the Reality of Retail: GPShopper’s Data-Driven Approach for Industry Leadership, Diffusion and GPShopper

Use of Celebrity or Personality

WINNER

Honorable Mentions

  • Reebok Always Classic Campaign, Reebok and Michele Barmash
  • Curtis Stone for Australia Food and Wine, Tourism Australia
  • The Joy Index, Burson Cohn & Wolfe and Bank of America

Grand Prize

Honorable Mentions

  • Destiny 2's Media Relations Campaign, Activision/PMK•BNC
  • Color, Way of Love ART+, Nippon Paint (China)
  • We Do Good, Sunrise Banks

Media Relations Campaign of the Year - Under $10k

GRAND PRIZE