PR 10 benefits to getting local news coverage for your brand OK, so it’s not ‘Good Morning America’ or ‘Today,’ but that three-minute segment on the TV station in Bug Tussle could reap rewards—both immediately and down the line. By Keith YaskinMay 19, 2016 SHARE Ragan Insider Premium Content Some brand managers reach a point when their media relations expectations are more demanding. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.