Many law enforcement agencies are racking up thousands or millions of views across online platforms for funny versions of popular songs. Consider these takeaways.
See how leading publishers are winning fans and gaining traction on these rising digital platforms.
Many technology companies offer free online training, but independent learning doesn’t suit everyone. Consider these insights for attaining the digital skills hiring managers seek.
If your online efforts aren’t up to snuff, you might be making one of these common (and avoidable) missteps. Here’s how to change course—or avoid them altogether.
The social media platform recently announced the features through its blog. Here’s how PR and marketing pros can use them to boost their personal brands.
After a gunman killed five in the Maryland paper’s newsroom, colleagues immediately began telling their story on social media and in print.
The fast-food chain brought back Szechuan sauce and launched evening breakfasts in response to online feedback. Here’s how the company knows what to address.
While the microblogging platform has delivered some big wins for companies like Wendy’s, it can be a bumpy road for communicators finding their sea legs. Steer clear of these perils.
Among the mistakes: Publishing too often (or not often enough), being too promotional and measuring the wrong metrics.
Serve up fresh content, use sharp visuals, and let analytics drive your strategy.
As media platforms continue to tinker with their offerings to draw new users and satisfy engaged communities, PR pros can take advantage of the latest tools to reach their audiences.
Identify people who’d be a natural, relevant fit for your branding strategy, and take time to personalize your pitch.
A recent Sprout Social Index revealed that the majority of marketers are turning to their organizations’ team members to boost brand recognition, transparency and trust.
Rule of thirds. Lighting. Gallery cohesiveness. Are you using top tactics to engage people on the powerhouse picture platform?
You don’t have to change your organization’s name to grab more engagement online and make a buzz. Consider these takeaways.
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