Samiha Fariha
4 ways brands are sparking meaningful engagement on social media
Grab some creative inspiration from a handful of companies’ digital efforts.
Social Media
Ivan Ruiz
Do industry benchmarks for social media still matter?
In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking?
Ted Kitterman
Paid social media dominant during COVID-19
With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Here’s why paying for your exposure could be worth the investment.
Ted Kitterman
Infographic: Social media rules for managing a crisis
How your brand presents itself on social media has only grown in importance during this global pandemic and lockdown. Here are some tips for a winning strategy during COVID-19.
Robby Brumberg
How Southwest Airlines creates meaningful, memorable content
It’s all about capturing moments that matter. Read on for the airline’s tips to make your storytelling soar—even during turbulent times.
Brian Pittman
5 tips for smart, strategic social media during COVID-19
Are you struggling to produce pertinent posts during the pandemic? Here’s how to strike the right balance in the age of social distancing.
Ted Kitterman
Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more
Here’s a roundup of the week’s crisis communication news for communicators.
Ronn Torossian
6 steps for establishing a strong social media policy during the pandemic
With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here’s how to build your framework.
Ted Kitterman
Infographic: 12 terrific ideas for TikTok challenges
The short video platform has been picking up steam in the U.S. Here are some ideas for content that you and your organization could use to get started.
Ted Kitterman
Return to work plans, HR risks to weigh, crisis lessons from Parenthood, and more
Here’s a roundup of the week’s crisis communication news for communicators.
Ted Kitterman
How Oscar Mayer is fostering community during COVID-19
The company has created a campaign to encourage “front yard cookouts,” tying in social media to bring people together amid social distancing and isolation—and to feed families in need.
Wim Van den Broeck
4 tips to elevate videos for social media marketing
Consider these techniques to grab viewers’ attention and keep them coming back for more.
Ted Kitterman
Why now is a great time to consider TikTok
Two executives who have staked their future on the short video platform share why they think it’s never been a better time to consider investing in TikTok content.
Jamie Knightley
The current crisis demands more external communication
Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.
Ted Kitterman
Rethinking remote work, focus on digital channels, and balance hope with caution
Here’s a roundup of the week’s crisis communication news for communicators.
