Robby Brumberg
How Miami International Airport reaches—and teaches—harried travelers
The airport’s content strategy offers lessons for communicators keen on cutting through the clutter for busy colleagues or customers.
Social Media
Katy French
94 helpful, handy content marketing resources
If you’re looking for a trove of fresh ideas or useful tools, you’ve come to the right place. Read on for a hearty helping of creative inspiration.
Ted Kitterman
Infographic: Social media etiquette for brand managers
Some online behaviors are more likely than others to turn your audience against you. This graphic shares important faux pas to avoid.
Ted Kitterman
How to draw user-generated content from your fans
Your audience can help share, spread and shape your message, but authenticity is paramount. Here’s how to elicit purposeful, personalized pieces.
William Comcowich
6 PR takeaways from the success of AirBnB
The company’s humble beginnings—an air mattress and breakfast for $80 a night—proved to be the box spring upon which the global business was built. Savvy messaging helped, of course.
Ted Kitterman
Why social media managers should cultivate private groups
Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate.
William Comcowich
Analytics make TikTok more attractive to marketers
The enhancement to the increasingly popular video site gives brand managers a way to gauge the traction their posts get. Here’s what you need to know.
Tim O'Brien
Are ‘influencers’ really that influential?
Some people have huge social media followings, and some have the power to shape civilization. Sometimes those groups overlap—but not always.
William Comcowich
5 tips from NASA’s stellar social media presence
Start hitting more messaging moonshots with this guidance from the galaxy’s premier space agency.
Ted Kitterman
Infographic: Content trends for social media in 2020
What kinds of content are most likely to make an impact on social media platforms in 2020? This handy guide offers tips for making a splash online.
Ted Kitterman
Report: Video is crucial for reaching social media audiences
A study from data analytics firm Talkwalker and Trust Insights reveals YouTube is an essential platform as users seek educational content. TikTok’s power remains to be seen.
William Comcowich
How to incorporate chatbots into your communication strategy
Artificial intelligence software can be a boon for your customer service—but it can also go terribly wrong. Here’s how to successfully deploy helpful, high-tech bots.
Ted Kitterman
Infographic: How to make the most of ‘social commerce’
Word-of-mouth and consumer advocates are familiar resources for brand managers, but with digital tools it’s easier than ever to connect with consumers. Consider these tips.
Ted Kitterman
How Transamerica rebuilt its social media presence
The company’s team was tasked with rebranding the channels owned by two subsidiary organizations, TAN and TFA. The effort won a PR Daily Award for Community Engagement.
Ted Kitterman
Panera’s missed opportunity offers crisis response lessons
The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.
