A study from data analytics firm Talkwalker and Trust Insights reveals YouTube is an essential platform as users seek educational content. TikTok’s power remains to be seen.
Artificial intelligence software can be a boon for your customer service—but it can also go terribly wrong. Here’s how to successfully deploy helpful, high-tech bots.
Word-of-mouth and consumer advocates are familiar resources for brand managers, but with digital tools it’s easier than ever to connect with consumers. Consider these tips.
The company’s team was tasked with rebranding the channels owned by two subsidiary organizations, TAN and TFA. The effort won a PR Daily Award for Community Engagement.
The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.
Is your boss demanding more accountability from your online outreach? Here are three tips to help you measure up.
As buyers shift their priorities from material possessions to experiences and social capital, how can communicators and brand managers position their organizations as ‘elite’ and ‘exclusive’?
The short-form video platform has attracted a half-billion users worldwide, many in the 16–24 age range. It’s a chance for you to show your company’s fun side to consumers and job seekers.
With a dedicated audience of decision-makers and industry leaders, LinkedIn is a crucial channel for establishing your brand and recruiting talent.
If the online mob comes for your company, don’t panic. Closely monitor your mentions, always respond professionally, and create a detailed crisis response plan.
With the new year a scant three months away, communicators can and should get ahead of the curve by looking at emerging features and platforms. Here’s what to keep your eye on.
Glean tips from the finance giant’s savvy approach toward amplifying, humanizing and harmonizing its execs’ voices online.
Without micromanaging every post and comment, you can give your online brand managers—and your influencers—clear guidelines to work within.
A new study says companies will waste big bucks on posers with fake followers and over-hyped promises, but industry insiders say it presents an opportunity for savvy pros.
The short video format on the platform out of China has been massively popular with younger audiences, but is it a good fit for your organization? Check out these statistics.
