Ted Kitterman
Takeaways from Marriott’s emotional CEO video
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
Social Media
Jim Ylisela
Are we over-communicating COVID-19?
Some messages are essential for your audience and some updates are not helping to ease fears or build community. Here’s how to know the difference.
Devon Gardner
5 emerging, surging social media trends for 2020
Scrap your content calendar, prioritize listening, and put self-promotion on hold.
Emily Gagnon
6 courses to bolster your comms credentials
To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications.
Ted Kitterman
Dickies embraces ‘digital-first’ approach in global campaign
The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world.
Ragan Insider Ted Kitterman
Report: Digital strategy takes precedence in communicators’ plans for the future
In a survey for our recent Future of Communications virtual conference, participants share their priorities and concerns ahead of another year of uncertainty.
Ronn Torossian
How to tap the power of Pinterest
With billions of searches a month, here’s how the often-neglected platform can offer benefits for your brand and content initiatives.
Dorothy Crenshaw
9 comms predictions for 2021
Be prepared for a year of digital domination, concrete DE&I action, and livestreamed events.
Beki Winchel
4 ways Facebook increased employee engagement with virtual events
Glean the lessons learned after Facebook communicators transformed two annual in-person summits into outstanding digital offerings that drove connection and trust.
Samiha Fariha
5 ways brands can use Twitter Fleets
See how companies are making a splash with this new ephemeral content feature on the loved (and loathed) “bird app.”
Beki Winchel
4 employee engagement tips from Volvo, Microsoft, NRMA and more
Check out how organizations across industries are reaching members of their workforce with information, leadership connections and more—all without a big budget.
Samiha Fariha
5 ways brands can maximize LinkedIn Stories
Follow this guidance to make your profile shine amid a sea of bland content.
Domenica D’Ottavio
When is it OK for your brand to weigh in on breaking news?
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
Ragan Insider Ted Kitterman
Report: Negative social media content on the rise
Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders.
Tony Silber
Ragan survey: Brand storytelling increases in importance
And communicators are doing a lot more of it, too.
