A look at how to identify and help solve cultural pain points of your audience and create a more equitable brand experience for diverse audiences.
The pet brand wanted to provide pet owners with reliable information during the pandemic, so it created a hotline with social media tools.
For brand managers looking to bounce back post-crisis, a careful look at what young consumers demand is a crucial first step.
With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways.
Looking to prove your social media team’s return on investment? Become a strategic adviser to your senior leaders, not a numbers nerd.
Scrap your content calendar, prioritize listening, and put self-promotion on hold.
Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times.
Communicators, you are essential personnel. Here’s vital guidance to send meaningful messages in this heated moment.
Organizations offer anguished responses to the killing of a black man in Minneapolis while remaining silent on the vandalism and looting of their stores.
Grab some creative inspiration from a handful of companies’ digital efforts.
In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking?
With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Here’s why paying for your exposure could be worth the investment.
How your brand presents itself on social media has only grown in importance during this global pandemic and lockdown. Here are some tips for a winning strategy during COVID-19.
It’s all about capturing moments that matter. Read on for the airline’s tips to make your storytelling soar—even during turbulent times.
Are you struggling to produce pertinent posts during the pandemic? Here’s how to strike the right balance in the age of social distancing.
