Tony Silber
Ragan survey: Brand storytelling increases in importance
And communicators are doing a lot more of it, too.
Social Media
Katie Keane
How you should adapt your social media strategy during COVID-19
With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend.
Laura Bedrossian
How to choose between Instagram’s ‘Reels’ and TikTok
With the Facebook-owned platform copying the format from the upstart video-sharing app, here’s how brands should think about the difference between the two products.
Ted Kitterman
Report: Social media managers lack clear path to senior leadership roles
The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida.
Ted Kitterman
How employee-communications technologies are enabling ‘continuous listening’
Dramatically increased interaction on real-time connectivity platforms lets communicators collect vital data on the workforce’s state of mind.
Ragan Insider Ted Kitterman
What Tesla’s move to eliminate its PR department means for the industry
The electric car company may have closed its press shop, but the communications function remains vital.
Robby Brumberg
Top priorities for communication pros that merit investment and energy
Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment.
Robby Brumberg
Creating a connected, engaged culture amid ongoing COVID-19 disruption
Experts from Facebook offer a masterclass on live video, virtual presentations and keeping remote employees feeling inspired.
Ragan Insider Ted Kitterman
How COVID-19 made concise messaging even more crucial
There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will hook new audiences.
Beki Winchel
British Red Cross encourages engagement with social media press kit
The website provides key messages in bite-sized pieces and packages the organization’s campaigns in ready-to-share posts.
Ragan Insider Beki Winchel
3 ways to select the right channel for your message
Walker Sands’ vice president of marketing shows that to effectively reach your audience in 2020, you must meet them where they are.
Beki Winchel
7 relatable and hilarious ‘Onion’ headlines about social media
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
Beki Winchel
4 ways to network during COVID-19
In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually.
Amanda Milligan
3 tactics for building brand authority on social media
When it comes to bolstering your reputation, what platforms, content types and messages will pack the biggest punch?
Ted Kitterman
Mastercard turns to TikTok to engage fans during UEFA Champions League
With companies seeking virtual opportunities to bring people together around sports and entertainment, here’s how a major brand turned to social media video.
