Rachel Strella
5 social media trends to watch in 2019
The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year.
Social Media
Russell Working
5 lessons from YouTube’s most-hated video ever
The video platform’s annual roundup has drawn 9.7 million ‘dislikes.’ YouTube shrugs that it’s fine with that. What are the lessons for communicators who aren’t trying to irk their audiences?
John Reynolds
5 ways to respond when your social media channels are down
When you rely on a social media network to get your news out, an unexpected outage can ruin your campaign. Here’s how five companies made lemonade from digital lemons.
Ted Kitterman
Survey: Social media No. 1 challenge for small business owners
A new study sums up what many entrepreneurs hate about managing social accounts and platforms—and how agencies might help full in the gaps.
Ted Kitterman
Infographic: Social media marketing insights for the holidays
The holidays are fast approaching. Here’s how to use social media to boost sales into the new year.
Beki Winchel
Burger King trolls McDonald’s with ‘The Whopper Detour’
The fast food chain offering its iconic burger for just a penny, but you must download and order through its app while visiting your nearby McDonald’s restaurant.
Beki Winchel
Payless trolls influencers with viral marketing campaign
The budget footwear retailer said it wanted to ‘challenge today’s image-conscious fashion influencer culture.’ It produced sensational social media content in the process.
Beki Winchel
Dictionary.com names ‘misinformation’ word of the year
The resource said it chose the term because of increased usage and as a call to action.
Erika Montgomery
Expert guidance to craft effective social media updates
Make sure your posts pop and resonate with your audience.
Ted Kitterman
Infographic: 21 social media tools for savvy marketers
Keeping up with all your platforms and feeds can be a tremendous time commitment. Consider these handy helpers to lighten your load.
Laura Hale Brockway
4 tips for a professional social media presence
Follow these guidelines to keep it cordial, classy and conversational online.
Cassie Galasetti
3 effective video tools for Facebook marketing
What are the best resources for creating social media videos for your clients? Here are a few handy options.
Becca Chandler
8 tips to craft a sensible corporate social media policy
Be clear and concise, solicit employee feedback and provide specific examples of good and bad behaviors.
Ragan Staff
Ragan.com shares stories through Flipboard
Readers can access our stories, conference updates, pictures and more through mobile apps or on the Web.
Amanda Peterson
7 social media tips from top CEOs
Just how public should a major CEO’s social media presence be? Consider these insights as you attempt to connect with your consumers and stakeholders online.
