Three years into her quest to highlight the top sushi sources in Philadelphia, Binh Nguyen shares her secrets for turning a culinary passion into a huge and devoted online following.
With the launch of IGTV, and other platform’s struggles to grow usership, the photo-sharing platform will only grow in importance for communicators. Here’s how to capitalize.
Perhaps you’ve done it yourself, saying ‘mizzled’ when reading ‘misled.’ To help you avoid a verbal fracas, we offer a cache of common linguistic foie gras. Oops—that should be ‘faux pas.’
How are you getting messages in front of your audience? These stats can guide your digital strategy.
If you resist or ignore pushback, you could compound the crisis. Instead, listen to your workers, let them blow off steam, and make a good-faith effort to accommodate their demands.
As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Here are some tips.
Don’t let Twitter litter, Instagram envy or Facebook bile bog you down or sour your outlook.
You might think your organization or client company is a bit bland compared with NASA, Disney and other high-profile names, but here’s how you might catch online lightning in a bottle.
How often should you post content to your digital channels, and what should it look like? It all depends on your goals and target audience—and how much you want to spend.
The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value.
Are you unsure about which social media site is the best investment for your organization? See this infographic for a snapshot of their particular strengths.
As consumers spend more and more time immersed in new and traditional media channels, marketers must find ways to pierce the clutter and build rapport. Here are some insights.
Are you using a fully-developed profile to push out detailed, well-written content? You might be leaving SEO and ROI on the table.
In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?
Share trending posts, analyze analytics and add hashtags. Above all, be consistent and helpful.
