Social Media

Facebook has removed some third-party programs for targeting audience segments. Here’s how organizations can forge ahead with the social media giant’s native tools.

A recent Pew survey shows that roughly half of teenagers use Facebook, down by 20 percent from a 2014-2015 survey. Instead, mobile-first platforms are winning their attention.

New research from Sprout Social finds that brand managers have their work cut out from them on online networks. How can your organization stand out from the pack?

As Facebook has been putting out fires after its Cambridge Analytica scandal, its unique advertising offerings—and a paucity of competitors—will keep marketers using the platform.

Many have slammed the commander in chief for a social media post that was more about glorifying himself than honoring fallen military personnel.

Just as you can’t bet on the same horse and jockey race after race, you shouldn’t stay tethered to key figures in your industry or market. Here’s a trifecta of tips for handicapping the field.

New technologies provide ample opportunities to make your job easier. Try these resources to stay on top of it all.

Though using the tactic can get your posts in front of more eyeballs, doing so won’t necessarily get you more likes, comments or followers. Here’s what you should consider doing instead.

The social network is an important opportunity for many communicators. Get the most from the platform by completing your profile, getting recommendations and more.

As organic reach dwindles and social media companies shift their algorithms, some communicators are looking for alternatives to publish their content.

Here’s how to make noise on Facebook and Instagram as you celebrate moms everywhere.