Events Calendar
Brendan Gannon
Infographic: How to measure social media success
Proving the impact of your online campaigns is essential for earning bigger budgets—and leaders’ approval. These four steps can help you plan out your strategy.
Social Media
Kling Michael
8 ways to engage on LinkedIn to boost your PR and marketing efforts
Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look.
Lucas Miller
5 social media tips for promoting your online course
Offering webinars or digital training is a good way to establish yourself as an industry leader. However, if you don’t promote your offerings, no one will show up.
Ted Kitterman
Organizations post remembrances on social media for 9/11
Americans have taken to Twitter and Facebook to share messages of mourning and resilience in memory of victims of the coordinated terrorist attacks that killed 2,996 people.
Ted Kitterman
Infographic: How businesses can use Instagram Stories
The social media platform’s version of the popular Snapchat feature has taken off in popularity. Here’s how brand managers can get in on the fun and drive more engagement.
Beki Winchel
3 lessons from Twitter’s decision to ban Alex Jones
In a move that countered its chief executive’s earlier statements touting free speech and eliminating bias, the controversial host has been permanently blocked from tweeting.
Stephen Waddington
9 ways to polish your LinkedIn profile
Follow this guidance to elevate your presence on the world’s preeminent professional network.
Michael Del Gigante
7 crucial Instagram tips for marketers
With the launch of IGTV, and other platform’s struggles to grow usership, the photo-sharing platform will only grow in importance for communicators. Here’s how to capitalize.
Ted Kitterman
Study: Customers want businesses to be transparent on social media
With the rising tide of fake news and misinformation, consumers value honesty and authenticity more than ever. Here’s why being forthright in your messaging helps your bottom line.
Ashley Perkins
Why and how to use IGTV for content marketing
The new Instagram platform offers a great opportunity to attract and hook viewers, especially millennials. Here’s what you need to know.
Rebecca Redelmeier
8 time-saving social media marketing tools
To find more success on popular digital platforms, wring insights from resources such as Hootsuite, SproutSocial, ReviewTrackers and TrackReddit.
Ted Kitterman
Report: Social media leads the way in online advertising
In a new survey from The Manifest, 86 percent of companies say they invest in social media ads. Fewer than half invest in more advanced techniques like retargeting.
Brendan Gannon
Infographic: How Instagram’s popularity offers prime marketing opportunities
Advertising on the photo sharing platform can influence buying decisions, but you must partner with the right people and define your audience. Consider these insights.
Mike Atkinson
5 tips for policing your Twitter profile
As many have discovered, old tweets can resurface to haunt your future. Follow these steps to make sure there are no embarrassing statements lurking in your online profile.
Beki Winchel
Social media pros tweet zingers for ‘National Tell a Joke Day’
Many brand managers participated in the trending topic on Twitter, whether it was to share a pun related to their organizations’ offerings or to slam competitors and drive engagement.
