Arik Hanson
4 often-overlooked platforms for social media marketing
The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement.
Social Media
Beki Winchel
LinkedIn embraces video with livestreaming tool
‘LinkedIn Live’ is currently only available to select users in the United States. The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts.
Josh Dare
Why blocking your critics on social media is a big mistake
You don’t want to broadcast your flaws, but you could be missing opportunities to connect with your audience. Consider these insights.
Ted Kitterman
Infographic: Your social media marketing checklist
It’s hard to keep all those pesky tasks organized. Use this checklist to stay on top of your daily, weekly and monthly online objectives.
Ted Kitterman
Twitterverse favors ads during Grammys over Super Bowl spots
The music awards show had many commercials featuring the industry’s biggest talents, and fans took notice. What does this ebullient response indicate about preferences in 2019?
Ted Kitterman
Delta and Coke apologize for flirtatious napkins
The airline and beverage company teamed up for a campaign that encouraged passengers to give their phone number to their airplane ‘crush.’ Some found it ‘creepy.’
Beki Winchel
5 lessons from Sunny Delight’s ‘depressed’ tweet
During the Super Bowl, the beverage brand’s social media manager tweeted, ‘I can’t do this anymore.’ Many brand managers piled on as the conversation grew—with mixed reactions.
Jana Barrett
Why and how you should measure brand perception
Your organization’s public profile is crucial for its success. Unfortunately, that’s largely out of communicators’ hands; the public drives that narrative. Here’s how to keep tabs and adjust.
Nick Rogers
3 brands that use social media snark effectively
Do you dream of dishing sass on your digital platforms? Consider these insights from brands that have mastered the art of the Twitter clapback.
Beki Winchel
4 rules Grubhub follows to drive social media success
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Consider these takeaways.
Kate Rose
3 subtle social media blunders that make you look bad
Retweeting lousy links, mindlessly pasting across platforms and using useless hashtags can undermine your credibility.
Russell Working
4 steps to turning your CEO into a social media powerhouse
Should your executives be on Twitter or LinkedIn? To answer that, start with a strategic question: What are your communication goals?
Beki Winchel
Facebook to woo marketers with Messenger, Instagram and WhatsApp integration
The move, slated for 2020, means brand managers can better reach consumers and target their ads. However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues.
Ted Kitterman
Zuckerberg defends Facebook with 1,000-word Wall Street Journal op-ed
The company is entering its 15th year but spent most of the last year putting out fires and addressing data-misuse scandals. The op-ed is the latest in a series of attempts to turn the page.
Beki Winchel
Odd pitch about ‘gender-reveal’ lasagna goes viral
Journalists and social media users had mixed reactions to the offering touting itself as ‘mouthwatering’ as well as innovative. The PR effort landed chatter and media coverage.
