Mollie Cooke
5 steps for using testimonials in social media video
A positive review can be a crucial tool for closing a potential sale and moving consumers along the customer journey.
Social Media
Lewis Robinson
8 ways to improve your Instagram presence
Are you looking to make a splash with images on the popular social media platform? Here are tips for driving users to your account.
Sarah Goodall
16 essential elements of employee social media guidelines
Here’s how to establish iron-clad rules for acceptable online behavior—and head off disaster.
Ragan Staff
Why senior social media leaders should apply to this exclusive membership organization
The Social Media Leadership Council is your ticket to unlimited training, research and networking for your team.
Ted Kitterman
Facebook reveals plans to pivot to privacy-focused platforms
CEO Mark Zuckerberg announced plans to combine the company’s properties, including Instagram and WhatsApp, to deliver greater user security. Skeptics are, well, skeptical.
Michael Del Gigante
Are audiences ready for longer content on social media?
Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? A new report from eMarketer offers some guidance.
Ted Kitterman
Infographic: 8 social media posts your organization must avoid
Keep your followers happy with these tips on sidestepping common digital pitfalls.
Carlin Twedt
6 social media lessons from @PRDaily’s year on Twitter
After analyzing all 4,917 tweets from our @PRDaily handle, here’s what we learned about social media and the latest content trends.
Russell Working
Dr. Dell’s test for your social media health
Do you respond via customers’ preferred channel? Do you listen beyond just mentions? Do staffers use your social media management system to share? Tips from the computing giant.
Russell Working
How Humana measures the benefits of its enterprise social network
You know you are making a difference by opening up discussion in a social channel. Now how can you prove that to the higher-ups?
Matt Raven
Why measuring social media ROI still stumps PR pros
Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts.
Beki Winchel
4 ways ‘Good Morning America’ nails social media storytelling
‘We need to find ways to break through the noise while we maintain our audiences’ trust,’ says the show’s vice president and general manager of digital. Here’s how you can do the same.
Arik Hanson
4 often-overlooked platforms for social media marketing
The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement.
Beki Winchel
LinkedIn embraces video with livestreaming tool
‘LinkedIn Live’ is currently only available to select users in the United States. The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts.
Josh Dare
Why blocking your critics on social media is a big mistake
You don’t want to broadcast your flaws, but you could be missing opportunities to connect with your audience. Consider these insights.
