Beki Winchel
3 ways to select the right channel for your message
Walker Sands’ vice president of marketing shows that to effectively reach your audience in 2020, you must meet them where they are.
Social Media
Beki Winchel
7 relatable and hilarious ‘Onion’ headlines about social media
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
Beki Winchel
4 ways to network during COVID-19
In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually.
Amanda Milligan
3 tactics for building brand authority on social media
When it comes to bolstering your reputation, what platforms, content types and messages will pack the biggest punch?
Ted Kitterman
Mastercard turns to TikTok to engage fans during UEFA Champions League
With companies seeking virtual opportunities to bring people together around sports and entertainment, here’s how a major brand turned to social media video.
Ted Kitterman
What Facebook Shops means for the future of e-commerce
As the social media giant takes another step forward—and COVID-19 spurs more consumers to shop online—marketers and PR pros are rethinking online strategies.
Meghan Madhavan
Girl Scouts’ content director on the 3 questions every brand should ask their audience
A look at how to identify and help solve cultural pain points of your audience and create a more equitable brand experience for diverse audiences.
Ted Kitterman
How Mars Petcare used Facebook tools to create a hotline during COVID-19
The pet brand wanted to provide pet owners with reliable information during the pandemic, so it created a hotline with social media tools.
Carolyn Lok
How Gen Z is shaping trends during COVID-19
For brand managers looking to bounce back post-crisis, a careful look at what young consumers demand is a crucial first step.
Ted Kitterman
How Re/Max pivoted for Pride Month during the pandemic
With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways.
Ragan Insider Russell Working
Offer strategy to leaders, not measurement datapoints
Looking to prove your social media team’s return on investment? Become a strategic adviser to your senior leaders, not a numbers nerd.
Devon Gardner
5 emerging, surging social media trends for 2020
Scrap your content calendar, prioritize listening, and put self-promotion on hold.
Russell Working
Social media is the top channel in external communications, Ragan survey reveals
Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times.
Robby Brumberg
How to communicate during civil unrest
Communicators, you are essential personnel. Here’s vital guidance to send meaningful messages in this heated moment.
Russell Working
Amid unrest, CEOs and brands denounce racism in Floyd killing
Organizations offer anguished responses to the killing of a black man in Minneapolis while remaining silent on the vandalism and looting of their stores.
