Anna Sonnenberg
10 social media scheduling blunders to avoid
Before you slate a spate of content for a later date, be mindful of these common mistakes.
Social Media
Jeff Snyder
How to launch experiential campaigns on Twitch and TikTok
Gen Z is flocking to these visual platforms—and bringing their money with them. Here’s what marketers should know about engaging these audiences. Influencers are a vital component.
Whitney Dailey
What purpose-driven companies need to know about Gen Z
This emerging tier of future leaders has a lofty collective vision and a tenacious desire to realize their ideals. Businesses can and should partner with them for a more responsible tomorrow.
Amir Shahzeidi
5 ways video can build and sustain consumer trust in your brand
Regardless of your business, credibility is at the heart of success. Adopting a ‘Don’t tell me—show me’ approach to courting your targeted audience sectors will help you engage them.
Kelly Taylor
How TikTok can help marketers reach younger consumers
The platform’s lighthearted, short-form content attracts Gen Z users, but just sharing ads from other channels won’t cut it. Here’s advice on embracing its special vibe and grabbing eyeballs.
William Comcowich
How higher ed institutions are boosting enrollment with social media
Schools are filling seats by reaching students online. Here’s what they do.
Ted Kitterman
Infographic: How to combine email and social media efforts
Both campaigns can be more effective if they work together. Here are five ways you should consider coordinating the two.
Robby Brumberg
How Miami International Airport reaches—and teaches—harried travelers
The airport’s content strategy offers lessons for communicators keen on cutting through the clutter for busy colleagues or customers.
Katy French
94 helpful, handy content marketing resources
If you’re looking for a trove of fresh ideas or useful tools, you’ve come to the right place. Read on for a hearty helping of creative inspiration.
Ted Kitterman
Infographic: Social media etiquette for brand managers
Some online behaviors are more likely than others to turn your audience against you. This graphic shares important faux pas to avoid.
Ted Kitterman
How to draw user-generated content from your fans
Your audience can help share, spread and shape your message, but authenticity is paramount. Here’s how to elicit purposeful, personalized pieces.
William Comcowich
6 PR takeaways from the success of AirBnB
The company’s humble beginnings—an air mattress and breakfast for $80 a night—proved to be the box spring upon which the global business was built. Savvy messaging helped, of course.
Ted Kitterman
Why social media managers should cultivate private groups
Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate.
William Comcowich
Analytics make TikTok more attractive to marketers
The enhancement to the increasingly popular video site gives brand managers a way to gauge the traction their posts get. Here’s what you need to know.
Tim O'Brien
Are ‘influencers’ really that influential?
Some people have huge social media followings, and some have the power to shape civilization. Sometimes those groups overlap—but not always.
