Online channels are powerful, but those platforms can amplify tiny sparks into firestorms. Here are important tips on how to get favorable attention—and avoid embarrassment.
User-generated content, influencer marketing and online polls can attract new followers and keep your brand faithful coming back for more.
A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.
Your business network can be an important sales tool, but only if you construct your social media presence to drive new customers to your sales team. Consider these tips.
The Social Media Leadership Council is your ticket to unlimited training, research and networking for your team.
Communicators rely on online networks to reach a wide audience, but mistakes can render these platforms ineffective. Here’s how to avoid common blunders.
Craft concise content, post relevant information, and use your platform to gather raw, candid feedback.
Twitter trending topics lose luster more quickly, book readership is down and … and … and… hey, did you see that new baby otter video?
Platform execs told investors it has set aside $3 billion in preparation for a record FTC penalty. Critics say it’s a slap on the wrist, and users and shareholders are shrugging.
There are plenty of tools that can improve your online efforts, but which ones align with your goals? This guide can help you decide.
America’s top a.m. news program doesn’t just pump its broadcast into its digital streams. It tells stories differently in every medium. So should you.
Its iconic bell towers and central rose window still stand, and even as the world mourns the devastation, philanthropists pledge millions to resurrect the landmark Paris cathedral.
The organization’s SVP of communications says that online platforms have become ‘the best vehicle for PR.’ Consider these insights for protecting your organization’s reputation through a range of networks.
Blog content is essential for building SEO, developing your reputation within the industry and educating new customers. Be wary of the missteps that can undermine your efforts.
The micro-blogging platform can be overwhelming, but smartly narrowing the scope of your attention can help you home in on influencers and other key social media players. Here’s how to get started.
