Ted Kitterman
How Re/Max pivoted for Pride Month during the pandemic
With lockdowns forcing events online, the team had to envision how it could engage LGBTQ consumers in new ways.
Social Media
Ragan Insider Russell Working
Offer strategy to leaders, not measurement datapoints
Looking to prove your social media team’s return on investment? Become a strategic adviser to your senior leaders, not a numbers nerd.
Devon Gardner
5 emerging, surging social media trends for 2020
Scrap your content calendar, prioritize listening, and put self-promotion on hold.
Russell Working
Social media is the top channel in external communications, Ragan survey reveals
Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times.
Robby Brumberg
How to communicate during civil unrest
Communicators, you are essential personnel. Here’s vital guidance to send meaningful messages in this heated moment.
Russell Working
Amid unrest, CEOs and brands denounce racism in Floyd killing
Organizations offer anguished responses to the killing of a black man in Minneapolis while remaining silent on the vandalism and looting of their stores.
Samiha Fariha
4 ways brands are sparking meaningful engagement on social media
Grab some creative inspiration from a handful of companies’ digital efforts.
Ivan Ruiz
Do industry benchmarks for social media still matter?
In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking?
Ted Kitterman
Paid social media dominant during COVID-19
With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Here’s why paying for your exposure could be worth the investment.
Ted Kitterman
Infographic: Social media rules for managing a crisis
How your brand presents itself on social media has only grown in importance during this global pandemic and lockdown. Here are some tips for a winning strategy during COVID-19.
Ragan Insider Robby Brumberg
How Southwest Airlines creates meaningful, memorable content
It’s all about capturing moments that matter. Read on for the airline’s tips to make your storytelling soar—even during turbulent times.
Brian Pittman
5 tips for smart, strategic social media during COVID-19
Are you struggling to produce pertinent posts during the pandemic? Here’s how to strike the right balance in the age of social distancing.
Ted Kitterman
Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more
Here’s a roundup of the week’s crisis communication news for communicators.
Ronn Torossian
6 steps for establishing a strong social media policy during the pandemic
With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here’s how to build your framework.
Ted Kitterman
Infographic: 12 terrific ideas for TikTok challenges
The short video platform has been picking up steam in the U.S. Here are some ideas for content that you and your organization could use to get started.
