The short video format on the platform out of China has been massively popular with younger audiences, but is it a good fit for your organization? Check out these statistics.
After a highly successful activation last year for the Browns’ first NFL win in two seasons, Budweiser decided to go back to Cleveland—and sell some refrigerators.
New algorithms and features are altering the online landscape. Here’s advice on mastering the latest tools and toys on popular platforms.
Your online audiences don’t want a barrage of self-promotional twaddle. Instead, mix things up a bit with lighthearted text emblazoned over a striking image. Here are the keys to success.
Despite the growing power of Instagram and Twitter, as well as newcomers like TikTok, marketers believe the best investment is still Facebook.
What does your audience want from video content on each of the major social media platforms? This infographic can help guide your strategy.
How you find new employees and engage with your wider community is moving onto digital channels—and communicators should be leading the charge.
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? Here are some free—and not so free—options to learn more.
Facebook limits the organic reach of brands on its platform, so how can you still engage its massive user base? Aflac’s Chris Ehrhart has these tips.
Which platforms get the heaviest use? What topics drive the conversation? This infographic offers vital insights.
Three years into her quest to highlight the top sushi sources in Philadelphia, Binh Nguyen shares her secrets for turning a culinary passion into a huge and devoted online following.
With the launch of IGTV, and other platform’s struggles to grow usership, the photo-sharing platform will only grow in importance for communicators. Here’s how to capitalize.
Perhaps you’ve done it yourself, saying ‘mizzled’ when reading ‘misled.’ To help you avoid a verbal fracas, we offer a cache of common linguistic foie gras. Oops—that should be ‘faux pas.’
How are you getting messages in front of your audience? These stats can guide your digital strategy.
If you resist or ignore pushback, you could compound the crisis. Instead, listen to your workers, let them blow off steam, and make a good-faith effort to accommodate their demands.
