Serena Dorf
6 creative ways to research your target audience
How do you know if your message is reaching your intended demographic? Here are tactics for learning more about your chosen audience.
Social Media
Beki Winchel
Amid historic government shutdown, organizations offer discounts and freebies
The 800,000 government employees and contractors affected by the shutdown can obtain payment plans, grab free meals, learn languages and watch films for free.
Ted Kitterman
The first $0 paychecks emerge, along with outcry to end the government shutdown
Members of the Coast Guard are advised to hold garage sales, and businesses ranging from airports to craft breweries feel the effects of the work stoppage and plead for a resolution.
Beki Winchel
Facebook chief attempts to steer the conversation with ‘tech talks’
The platform has been facing increasing scrutiny and criticism following a series of crises involving privacy and data-sharing concerns, election tampering and more. Will this move help?
Beki Winchel
3 lessons from Fiji’s Golden Globes win
The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation.
Kelsey Leavey
4 LinkedIn changes that affect your social media strategy
The social network has rolled out new features for businesses looking to make a splash. Here’s how PR pros and marketers can adapt to make the most of these new tools.
Robby Brumberg
Don’t panic over ‘peaking’ social media—just prepare
As users flee powerhouse platforms for nimbler niche communities, communicators can get in on an assortment of ground floors. Which ones, though?
Mia Mäkipää
9 steps to a better LinkedIn profile in 2019
Post a professional headshot, write a snappy headline, include relevant work information and ask for recommendations.
Beki Winchel
Military agency apologizes for tweet likening bombs to Times Square ball drop
After deleting the video post, the U.S. Strategic Command said the intended joke was ‘in poor taste.’
Ragan Staff
Top 5 social media stories of 2018
See which companies made social media missteps and what you can learn from them as you head into a new year.
Stephen Waddington
9 ways to polish your LinkedIn profile
Follow this guidance to elevate your presence on the world’s preeminent professional network.
Robby Brumberg
3 good reasons to break up with social media
There’s no need to call it off completely, but data supports doing less on fewer platforms. Prioritize and cultivate your digital ‘fountains’—and tell your ‘drains’ it’s over.
Gabriele Boland
8 keys to reach and resonate with Gen Z on social media
Millennials are so yesterday. Here are eight things to know if you’re trying to get through to youngsters on their favorite platforms.
Amanda Clark
10 items to scrub from your resumé and LinkedIn profile
Cut the fluff that annoys recruiters. Start by deleting secondary skills, high school jobs, irrelevant hobbies and large chunks of text.
Beki Winchel
The UPS Store deletes tweet promising to shred kids’ letters to Santa
Twitter users lashed out at the shipping and business services retailer after it tried—and failed—to incite conversation by tweeting a decidedly Scrooge-like joke.
