Mike Adorno
How to unlock the full potential of LinkedIn for clients
Are you using a fully-developed profile to push out detailed, well-written content? You might be leaving SEO and ROI on the table.
Social Media
Russell Working
6 lessons from a never-delivered Apollo 11 disaster statement
In 1969, a speechwriter had a statement ready for President Nixon in case the astronauts died on the moon. How prepared are you for a fatal crisis?
William Comcowich
Expert guidance to maximize your LinkedIn presence
Share trending posts, analyze analytics and add hashtags. Above all, be consistent and helpful.
Elliotte Bowerman
7 ways to get employees to share your message on social media
Brand ambassadors can be a huge boon for any organization. Here’s how to encourage employees to amplify your reach online.
Beki Winchel
How to convert social media critics into avid fans
It’s any PR or marketing pro’s nightmare: GT’s Living Food’s CEO was singled out in a mocking YouTube video. His response flipped the tables and netted him new fans.
Ted Kitterman
Report: Consumers want to be entertained on social media
A new study reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more.
Kate Bregovic
How personal stories from employees resonate on social media
Some of the best brand advocates you will ever find are already working for your organization. Here’s how to get them involved.
Beki Winchel
4 steps to boost PR campaigns with social media influencers
Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.
Beki Winchel
Report: Consumers say tech companies can do better on privacy and more
A recent survey reveals squishy numbers for tech companies looking to earn consumer trust and loyalty. Experts from AT&T and more share how this affects the PR industry.
Emma Haddad
How PR pros can score wins on Reddit
The social media platform has an engaged and youthful user base, but is it a good outlet for your message? Consider these insights.
Ted Kitterman
Infographic: 30 ways Instagram stands out from other social media
How can you make sure your messages on the photo-sharing platform will reach the biggest audience? Consider these stats as you evaluate your current efforts and plan for the future.
Christina Clark
How to use LinkedIn Groups to create marketing magic
If you use the platform to uplift, educate and empower—instead of trying to sell—you can create a vibrant lead generation community.
Michael Del Gigante
What communicators should know about the growing TikTok platform
As video soars in popularity, brand managers might be willing to gamble on new platforms. Will TikTok become a major social media player?
Ted Kitterman
Survey: Micro-influencers offer big rewards for brand managers
Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign.
Ted Kitterman
Gillette wins fans with ad featuring transgender man
The video shows a father teaching his transgender son how to shave, a message that’s warmed the hearts of many online. The ad follows its campaign about toxic masculinity earlier this year.
