Ted Kitterman
Infographic: Is TikTok a fit for your brand?
The video app is taking younger users by storm, but does that mean your organization should join the conversation? This graphic will help you decide.
Social Media
William Comcowich
4 social media waves to ride in 2020
Marketers and PR pros have created innovative methods for engaging consumers and building brand awareness on online platforms. The coming year will be pivotal. Here’s what to watch for.
Beki Winchel
5 PR lessons from CES 2020
The Consumer Electronics Show dazzled with prototypes, applications and innovations, but inspiration from the annual event isn’t limited to those in the tech realm.
William Comcowich
How to create a compelling, more engaging LinkedIn profile
The social media giant recently recognized top pages from last year. Mind these takeaways to improve your company’s presence on the world’s premier platform for professionals.
Ted Kitterman
Infographic: Tips for writing a great social media bio
How can you let your audience know more about your organization with the limited space and options in your Instagram or Twitter bio? Here are some handy rules.
William Comcowich
Why communicators should prioritize privacy in 2020
As new data security laws come into effect, PR pros must be at the forefront of efforts to prevent reputational crises—or worse.
Ted Kitterman
How Stonyfield crafts unique experiences for influencers
Getting social media stars and bloggers to write about your product can be a huge win for your organization. However, winning over these skeptical creators takes great attention to detail.
Devon Gardner
3 steps to developing a content calendar for Instagram Stories
Identify your assets, and determine seven content formats to make the most of those resources. Now you have a week’s worth. Produce, publish, repeat.
Emily Gagnon
6 courses to bolster your comms credentials
To rise and shine in the workplace—and add some spice to your résumé—complete these relevant certifications.
Robby Brumberg
Inside Dell Technologies’ pioneering social media monitoring operation
Email and phone calls still have their place, but the software giant uses digital platforms to reach customers where they are—and deliver lightning-fast support.
Ted Kitterman
Will Facebook’s deepfake ban be enough?
With rising concerns about fake content on social media platforms and deep mistrust surrounding the upcoming 2020 elections, the tech company makes a bid for users’ trust.
William Comcowich
4 key trends for communicators to prioritize in 2020
Savvy pros should strap in for a wild ride and prep for a proliferation of false news, deepfakes and brands taking polarizing stands.
Ted Kitterman
Infographic: 22 crucial stats for Instagram efforts in 2020
Are you looking to use the popular photo-sharing platform for your comms campaigns? Here are some insights that reveal where the top opportunities are for brand managers.
Lisa Arledge Powell
Why and how marketers should invest in Facebook videos
The platform’s 2 billion monthly users, coupled with the option to target promotional options, makes it a great choice for brand messaging. However, it calls for creativity and a bit of tech savvy.
Ted Kitterman
Infographic: 4 essential uses for LinkedIn
The career-focused social media platform offers lots of opportunities to highlight your organization. Here are some tips to boost your LinkedIn presence.
