Social Media

Curious about how to turn your account into a powerful communications tool for your organization? Here are some stats to inform your efforts.

Listen to competitors as well as the chatter. Develop your keywords—to track and respond to mentions—with internal help. Here’s how the analytics firm gets results from its reconnaissance.

Online platforms offer a unique opportunity for organizations to talk directly to their audience, but poor interactions can undermine your reputation. Beware these costly errors.

Start by layering punchy text over a striking image. Feature a call to action, and include an interactive element.

After online conversation grew surrounding the FEMA text message sent to most mobile phones in the U.S., social media managers couldn’t resist making jokes—or posting baby animal photos.

Looking for fresh industry insights? This diverse collection of unsung heroes will enrich your feed.

Whether you use online platforms to keep in touch with family members or conduct business, your brain responds the same way. Communicators, here are insights about the effects.

Branding and drumming up business are accentuated by interaction, and the professional network is ideal for just that. Not sure how to make the most of the platform? Have a look.

Offering webinars or digital training is a good way to establish yourself as an industry leader. However, if you don’t promote your offerings, no one will show up.

Americans have taken to Twitter and Facebook to share messages of mourning and resilience in memory of victims of the coordinated terrorist attacks that killed 2,996 people.

In a move that countered its chief executive’s earlier statements touting free speech and eliminating bias, the controversial host has been permanently blocked from tweeting.

Follow this guidance to elevate your presence on the world’s preeminent professional network.