Brendan Gannon
30 jobs in the PR and marketing world
Need a reminder why you have ‘heart eyes’ for your communications career? These might help refresh your memory. Plus, check out our list of current job openings.
PR
George Bradley
5 steps for cultivating relationships with editors
Sending an email with a cheery ‘Hi, Sam,’ at the beginning rarely works—especially if the target’s name is Phyllis. Do your homework, be genuine, and stay flexible.
Beki Winchel
KFC, Hooters, White Castle, Dunkin’ and more offer Valentine’s Day romance
Certain marketing managers have jumped at the chance to promote their brands and grab online chatter with untraditional offerings for the holiday of love.
William Comcowich
Virginia governor’s scandal offers lessons in crisis comms and planning
A yearbook photo dating back 35 years has the state’s top official on the hot seat. As old deeds and behaviors come under new scrutiny, executives and communicators should prepare.
Ted Kitterman
5 career organization lessons from Marie Kondo
The best-selling author of “The Life-Changing Magic of Tidying Up” has forged a global brand out of simplicity and organizational discipline. Communicators might want to take notes.
Lizzy Hartigan
Interviewing for a PR job? Prepare for these 5 common questions
You probably won’t be asked about your spirit animal nor which ice cream flavor you’d be. Instead, think about how to answer these interview staples—and do ample research.
Brendan Gannon
30 jobs in the PR and marketing world
Find out which skills help you stand out in a crowded job market, then check out our list of current job openings.
Jana Barrett
Why and how you should measure brand perception
Your organization’s public profile is crucial for its success. Unfortunately, that’s largely out of communicators’ hands; the public drives that narrative. Here’s how to keep tabs and adjust.
Valentina Drofa
5 common misconceptions about public relations
Myths about PR—its practice and its practitioners—abound. Here’s a reality check, along with guidance about how to proceed and missteps to avoid.
Ronn Torossian
3 tips for focusing your media pitch
A vague, meandering press pitch won’t knock any reporters’ socks off. Consider this guidance to make your point, and make it clear.
Beki Winchel
Starbucks seeks distance from former chief’s presidential bid
The coffee chain recently gave its staff guidance on how to handle customers’ questions about their former chief executive’s announcement that he might run for president.
Ragan Staff
4 experts shaking up the PR world
See how they’re helping MSNBC, Spotify, PayPal and ESPN gain unprecedented engagement.
Jessica Lawlor
5 secrets for tailoring your PR pitch for TV
How should PR pros adjust their pitches when approaching TV producers? The medium still garners plenty of attention—and requires a unique angle.
Chris Harihar
5 tactics for cultivating media relationships
Launching a pitch and wishing for coverage is like tossing a stone in the air and hoping to hit the moon. Instead, try these approaches for enduring partnerships with journalists in your niche.
Russell Working
How the buzzwords media outlets use can inform your pitch
What does it mean to PR pros that news outlets love the word “new”? Or that ABC News has the most negative tone, while it’s all sunshine and unicorns at POPSUGAR?
