Ilana Plumer
6 metrics to track when measuring digital PR
Are your online efforts paying off? Here’s how to gauge the metrics that really matter.
PR
William Comcowich
PR metrics and analytics: 10 trends to watch in 2019
Gathering data is fine, but deriving salient insights requires more than counting raw numbers. Consider these pressing realities and emerging approaches as you steam into the new year.
Beki Winchel
5 more pitching behaviors that drive reporters crazy
Fostering relationships of trust with journalists can go a long way in securing media coverage for your organization or client. Drop these missteps, which can quickly kill your efforts.
Brendan Gannon
30 jobs in the PR and marketing world
November highlights a day to celebrate those contributing to positive causes, so we’re featuring philanthropy-related positions, plus a roundup of other job openings.
Michelle Kane
Planning for 2019: What PR pros should anticipate in the coming year
The waning months of 2018 are not a winding down but a signal to recalibrate as the calendar page turns. Here’s guidance from industry voices about preparing for new opportunities.
Ted Kitterman
6 storytelling and PR lessons from Stan Lee
The icon of Marvel Comics and the co-creator of popular characters such as Iron Man, Spider-Man and Daredevil has died at age 95. Here’s what writers can derive from his legacy.
Brendan Gannon
Infographic: Statistics to drive your 2019 email marketing efforts
Email continues to be effective for earning engagement and conversions, but your approach must stay fresh if you want to succeed. These data can help when updating your plan.
William Comcowich
5 key metrics to assess your earned media success
Some of these gauges, such as formulating article quality scores, require a bit of hard work, but at least you’ll garner viable data so your subsequent work will show significant ROI.
Richard Etchison
7 outstanding tech tools for PR pros
Whether you work at an agency or in-house, keeping up with daily, weekly and quarterly demands can seem overwhelming. Fortunately, there’s help.
Brendan Gannon
30 jobs in the PR and marketing world
Which U.S. cities are most likely to have you quaking in your boots? Find out, and then check out our roundup of current job openings.
Frank Strong
Survey: Businesses walk a fine line when speaking out about politics
The poll of hundreds of U.S. adults finds that younger consumers want bolder stances on social issues, but companies risk alienating half their customer base by taking a public position.
Cassandra Fortin
Journalism tactics for telling your story and securing coverage
A reporter reveals lessons from a quarter-century of pitching colorful features to demanding editors—takeaways that can help PR pros break through and land stories in print.
Beki Winchel
5 selfish pitching behaviors PR pros should banish
It’s not all about you, communicators. Boost your media relations savvy—and success—by avoiding these all-too-common pitfalls.
Frank Strong
5 enduring functions of public relations
Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged.
Beki Winchel
10 frightening PR monsters
These communicators can make your skin crawl with the horrors they promise to deliver. Here are several types—along with how to overcome them.
