PR

Allison Carter

How to avoid bad pranks on April Fools’ Day

Celebrating the annual prank holiday the wrong way can have big consequences.

Ashley Willis

One agency weighs joining the trend that has been popping up as companies try to hold onto their top talent.

Rachel Chittick

Though many digital tools are still being developed and refined, the potential exists for AI to turn PR on its head.

Emma Atkinson

From equipment recalls to an unfavorable product placement, research shows people think highly of the at-home exercise equipment brand.

Tom Corfman

‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know

Bob Brody

Consider these common missteps that editors cite as why they can’t run a guest piece, even when they would like to do so.

Ragan Insider | Ted Kitterman

Brand managers hope to show their gratitude for service members with giveaways and freebies.

Ragan Insider | Ted Kitterman

Here’s how one PR pro is thinking about her health care industry partners in pushing her agency staff to get the jab.

Katie Delahaye Paine

When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table.

Dan Beltramo

The industry is changing fast. There used to be a PR playbook—not anymore. Here’s what should be on your radar.

Kristina Corso

By investing in the stories that matter for reporters, you can become an essential partner and trusted resource.

Ted Kitterman

The chief diversity and inclusion officer shares how her work is looking to create a better workplace as PR pros look to the future.