Wojtek Dabrowski
Why companies should invest in reputation
It’s important to ‘build the brand,’ but time, money and resources are better spent on establishing trust and bolstering credibility.
PR
Whitney Dailey
What purpose-driven companies need to know about Gen Z
This emerging tier of future leaders has a lofty collective vision and a tenacious desire to realize their ideals. Businesses can and should partner with them for a more responsible tomorrow.
Ted Kitterman
Infographic: How to respond to negative consumer reviews
An unfavorable review can damage your reputation, but a poor reply will only make a bad situation worse. Here’s guidance on turning an adverse online interaction to your advantage.
Ronn Torossian
The keys to reaching millennials: aesthetics, purpose, convenience
Younger consumers are crucial audiences for organizations eyeing future growth. Reaching them hinges on understanding what they want from your organization.
Ted Kitterman
How HIMSS framed rebrand as more than a facelift
The organization wanted to reshape its core values to address changes in the health care industry. Here’s what communicators can learn from the exercise.
Ted Kitterman
What PR pros mean when they say ‘business acumen’
Much has been made of financial literacy and business prowess, but what specific skills are industry leaders talking about? A study picked Page Society members’ brains for a consensus.
James Wong
4 tactics for courting international journalists
In our global economy, business concerns span time zones and even hemispheres. To secure more expansive coverage for your organization or client, follow these tips.
William Comcowich
How to identify and counter bogus online reviews
Consumers put great stock in endorsements and in damning assessments of products and services, but some such writeups are completely fake. Here’s how to spot them and respond.
Melissa DiGianfilippo and Alexis Krisay
2020 vision: The top 5 emerging trends in marketing and PR
A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape.
Tiffany Guarnaccia
In an ever-changing landscape, how do we prove the value of PR?
Measurement is crucial, along with understanding new tech and adopting an agile mindset.
Skyler Acevedo
4 tactics for successful pitching
Relevance and personalization are crucial to your email’s efficacy, but without a striking subject line—and maybe some social media schmoozing—it’s bound for the trash bin.
Ted Kitterman
Why a third-party freelance site might fit your PR business
Even if you have a successful agency business, some PR pros are finding new leads and creative outlets on platforms like Fiverr and Upwork that sell a wide range of freelance services.
Michelle Garrett
How PR pros can help clients handle an unexpected media inquiry
Your clients or execs might be surprised, even to the point of distress, by a phone call from a journalist seeking comments or insights. Offer this guidance to help them seize the opportunity.
Arthur Solomon
Timeless PR lessons from the chaotic world of politics
Keep these tips and takeaways in mind as you work to prevent crises, build trust and boost your authority.
Jessica Lawlor
10 books every communicator should read
Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
