Before your esteemed attorneys steer top executives toward a particular path, consider this cautionary tale of overzealous trademark protection, derived straight from the backcountry.
PR pros love to mock the missteps and misfires, but what were the campaigns that deserve our admiration? Here are a few notable moves that scored in 2019.
The chain’s chicken sandwich debuted this summer, spurring huge demand—along with a rash of violent incidents at its locations. Here’s the case for PR prep for franchise parent companies.
It’s important to ‘build the brand,’ but time, money and resources are better spent on establishing trust and bolstering credibility.
This emerging tier of future leaders has a lofty collective vision and a tenacious desire to realize their ideals. Businesses can and should partner with them for a more responsible tomorrow.
An unfavorable review can damage your reputation, but a poor reply will only make a bad situation worse. Here’s guidance on turning an adverse online interaction to your advantage.
Younger consumers are crucial audiences for organizations eyeing future growth. Reaching them hinges on understanding what they want from your organization.
The organization wanted to reshape its core values to address changes in the health care industry. Here’s what communicators can learn from the exercise.
Much has been made of financial literacy and business prowess, but what specific skills are industry leaders talking about? A study picked Page Society members’ brains for a consensus.
In our global economy, business concerns span time zones and even hemispheres. To secure more expansive coverage for your organization or client, follow these tips.
Consumers put great stock in endorsements and in damning assessments of products and services, but some such writeups are completely fake. Here’s how to spot them and respond.
A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape.
Measurement is crucial, along with understanding new tech and adopting an agile mindset.
Relevance and personalization are crucial to your email’s efficacy, but without a striking subject line—and maybe some social media schmoozing—it’s bound for the trash bin.
Even if you have a successful agency business, some PR pros are finding new leads and creative outlets on platforms like Fiverr and Upwork that sell a wide range of freelance services.
