Ted Kitterman
Study: Consumers see PR and marketing as interchangeable
A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage.
PR
Levi Olmstead
3 tactics for using ‘cold email’ to land media coverage
Spraying out a generic pitch to dozens of journalists will garner you little attention—except maybe exile to the ‘blocked sender’ dungeon. Try these approaches instead.
Brendan Gannon
30 jobs in the PR and marketing world
People are clamoring to join certain companies, but those already working there aren’t likely to leave. See which employers made the top 10; then peruse our roundup of current job openings.
Laura Petrolino
Filler words that clog up your copy
Keeping readers engaged requires diligent trimming. Here are words and phrases that savvy writers and editors should look for and remove.
Ted Kitterman
Notre Dame fire elicits a flood of donations from brands worldwide
Its iconic bell towers and central rose window still stand, and even as the world mourns the devastation, philanthropists pledge millions to resurrect the landmark Paris cathedral.
William Comcowich
Survey: Recruiters seek PR pros with metrics-analysis skills
Measuring campaigns’ ROI, once an afterthought—if any thought at all—has become a core competency, especially in hiring managers’ eyes. How do you measure up?
William Comcowich
How to enhance your PR career with a powerful personal brand
Strategically touting your credentials can help you win jobs, attract clients, snag speaking opportunities and more. Here’s how to do it right.
Jen McKenzie
How a great company culture can bolster your public image
Your PR staffers are often the first to detect a culture problem. Here’s why you should empower them to do something about it.
Dorothy Crenshaw
PR myths and realities that you should help clients understand
Your business partners might have a fuzzy view of what public relations is and isn’t, what it does and doesn’t attempt to do. Offer these insights to clarify the processes and team up for success.
Sammi Caramela
4 opening lines that impress reporters
Are your pitches sinking like a bag of rocks? Here’s how to show journalists you mean business.
Corina Manea
10 time-savers for busy communicators
Newbie practitioners try to do everything, but as your career progresses, you must shed superfluous tasks and unproductive habits. Consider these tips.
Dorothy Crenshaw
7 steps to a peerless PR strategy
Start at the end, conduct robust research, prioritize your targets, and include contingency plans.
Ted Kitterman
4 tips for optimizing your newsjacking opportunities
If you snooze, you lose. Have your virtual antennae up at all times, and cultivate a rapport with journalists so you can respond quickly—and with the ideal pitch—to breaking events.
Beki Winchel
Report: PR pros aim to increase online reputation monitoring
What consumers say about your organization can quickly spread through digital channels, affecting your brand image. Many small-business communicators prepare by tracking.
Brendan Gannon
30 jobs in the PR and marketing world
Ensuring you have an impressive CV is the first step toward landing a desired job. These tips can help you polish yours. Plus, browse our roundup of current job openings.
