Ragan Staff
4 experts shaking up the PR world
See how they’re helping MSNBC, Spotify, PayPal and ESPN gain unprecedented engagement.
PR
Russell Working
3 lessons from circus PR
The promoters who ballyhooed 19th- and early 20th-century circuses were the creators of modern PR. The shows under canvas have mostly vanished, but lessons remain.
Beki Winchel
Marketers respond to #WorldRecordEgg with humor and pleas for attention
As the viral Instagram post made waves online, many organizations hoped to capture a fraction of that attention. Some were more successful than others.
Meredith L. Eaton
How voice technology is reshaping PR
If you’re not worried about optimizing content for voice-activated searches, you should be.
Shalon Roth
20 common PR habits that drive journalists bonkers
Public relations pros know better, but somehow these worst practices worm their way into the course of a workweek. So to review, here are peeves, taboos and no-nos to avoid at all costs.
Beki Winchel
Gillette faces backlash over campaign addressing #MeToo movement
The company vowed to ‘actively challenge the stereotypes and expectations of what it means to be a man,’ but people have mixed reactions to the new messaging.
Beki Winchel
Amid historic government shutdown, organizations offer discounts and freebies
The 800,000 government employees and contractors affected by the shutdown can obtain payment plans, grab free meals, learn languages and watch films for free.
Richard Etchison
5 terrific tips for winning industry awards
Your organization, especially if it’s a B2B company, can benefit from securing a trophy and the accompanying brand boost. Here’s guidance on how to enter, win and bask in the triumph.
Brendan Gannon
30 jobs in the PR and marketing world
Which cities boast the best opportunities for job seekers? Find out, and then check out our roundup of current job openings.
Ted Kitterman
The first $0 paychecks emerge, along with outcry to end the government shutdown
Members of the Coast Guard are advised to hold garage sales, and businesses ranging from airports to craft breweries feel the effects of the work stoppage and plead for a resolution.
Tom Farthing
The PR benefits of trade shows
Without proper preparation, your conference appearance could be a waste of time and money. Here are some tactics to make the most of your industry event.
Brendan Gannon
Infographic: Statistics to drive your PR campaigns
Rising above the noise is essential for earning media coverage, but it’s no simple task. Consider these insights for earning eyeballs and audience trust.
Ellie Chapman
9 steps to improve your PR writing
Much has changed about the public relations industry, but writing remains an essential tool for communicators. Here’s how to make your copy sparkle.
William Comcowich
10 terrific tech tools for PR pros
These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues.
Jessica Lawlor
PR pros predict which trends will matter most in 2019
How will the industry change in the coming year? Which platforms and tactics still matter? Leading communications experts offer a glimpse into the near future.
