Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
With the shelf life for your research data getting shorter and shorter, here are some tactics to make sure your project shows results—even if journalists don’t jump at your pitch.
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.
With remote work on the rise and seemingly here to stay, are best practices for reaching out to reporters changing as well?
You might think your crisis scenarios are dire, but men and women behind the controls of an aircraft know what it means to prepare for the worst.
We asked you to give us peek into a day in your life using a GIF, and you delivered. Here are several top takeaways from industry pros.
The electric car company may have closed its press shop, but the communications function remains vital.
The website provides key messages in bite-sized pieces and packages the organization’s campaigns in ready-to-share posts.
The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.
PR students at universities around the country are involved in running their own agencies, and like every other business, have been forced to adapt to a global pandemic.
Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world.
A look at how the consumer car shopping website quantifies media coverage.
The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?
With the right message, comms experts are poised to offer more value to audiences and clients than ever.
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
