Abby O' Connor
PR
Brian Pittman
11 benefits of mixternal collaboration
E.W. Scripps’ Kari Wethington and Beth Welter share why—and how—internal and external communications teams can collaborate better.
Chris Dickey
Stronger PR reporting is hidden in keyword data
Vanity metrics are ruining PR. Try using search engine key performance indicators for better measurement.
George Bradley
How brands should respond to the BLM movement
Five professors weigh in on what steps brands should take right now, and in the future, to be part of the movement toward racial equality and inclusion.
Ted Kitterman
A first look at the Barcelona Principles 3.0
The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity.
Erin Harrison
10 ways to get media attention during this pandemic
Here’s how reporters say you can get their attention during these turbulent times.
Roula Amire
How PR pros can effectively use owned media to drive growth
As paid advertising declines, the opportunity for owned media is on the rise. Here’s how to take advantage.
Diane Schwartz
AMEC’s Johna Burke: ‘It’s OK to not be OK all the time’
The global managing director for the leading resource for measuring communications shares her best measurement, management and martini advice.
Brian Pittman
Walmart’s Meredith Klein shares 3 C’s for success in the COVID-19 era
This comms exec shares advice for climbing the career ladder remotely—and managing a heavy workload while caring for young children.
Abby Chinery
Journalists reveal what makes them open your email pitches
Having a hard time getting through to your target outlet? Consider these essential steps.
Julia Angelen Joy and Mary Beth West
Why communicators must address the big, white elephant in the room
White PR people in power must participate more actively in systemic change for racial equality. For clients and organizations to thrive, everyone must have these tough conversations.
Rob Reinalda
How the PR industry has changed in the past 25 years
Ragan Hall of Fame honoree Philip A. Nardone looks back on his career, key personal decisions, the struggle of operating in a pandemic, and his favorite myth to bust.
Ted Kitterman
How comms solutions and services believe PR has changed from COVID-19
Many solutions providers are trying to use their expertise and tools to help organizations deliver better messaging during the global pandemic.
Jonathan Rick
If you aren’t pitching, stop calling yourself a PR pro
A flack who doesn’t pitch is like a gas station without a tire pump: Annoying and avoidable.
Beki Winchel
Taking a stand can be risky, but you can’t stay silent forever
Ben & Jerry’s made a forceful statement in response to #BlackLivesMatter protests, but organizations across industries can take a page from its playbook to foster trust and respect.
