Beki Winchel
4 steps to boost PR campaigns with social media influencers
Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.
PR
Brendan Gannon
30 jobs in the PR and marketing world
On Friday, an onslaught of outstretched arms attempting to catch the perfect angle for a photo of themselves will be out in full force. Plus, check out our roundup of job openings.
Natalie Slyman
8 metrics to measure the success of a guest post
You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
Beki Winchel
Unilever, P&G, NBCUniversal, Twitter, Facebook and more join to fight ‘unsafe’ content
When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,’ Unilever’s vice president of global media said.
Baptiste Brethenoux
5 steps for building a relevant media list
Identify your specific target audience, scope out journalists who cover your beat, and keep your list updated and tidy.
Arhlene Flowers
7 PR tactics that hurt more than they help
A stunt intended to grab headlines can result in the wrong kind of publicity if communicators don’t take precautions. Here are some common gaffes—and tips on how to avoid them.
William Comcowich
5 ways PR pros can identify and employ significant metrics
Establishing campaigns’ ROI is essential for grabbing top execs’ attention, elevating your budget and having a say in key decisions. Which benchmarks matter, though? Here are savvy insights.
Brendan Gannon
30 jobs in the PR and marketing world
Is a lack of career experience stifling your job search? Adding certain key skills to your résumé could be the boost you need. Plus, check out our roundup of current openings.
Emma Haddad
How PR pros can score wins on Reddit
The social media platform has an engaged and youthful user base, but is it a good outlet for your message? Consider these insights.
Dorothy Crenshaw
How voice technology could transform PR and marketing
Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components.
Meredith L. Eaton
5 nightmares that haunt PR pros
Which mistakes have public relations practitioners tossing and turning at night? One industry veteran shares the gaffes that every communicator should strive to avoid.
Jonathan Rick
4 essential elements for a persuasive op-ed
For communicators hoping to get their organization’s viewpoint into circulation, certain threads must come together. Here’s what writers should consider.
Michael Del Gigante
What communicators should know about the growing TikTok platform
As video soars in popularity, brand managers might be willing to gamble on new platforms. Will TikTok become a major social media player?
Dorothy Crenshaw
Adopt these best PR practices for your startup
You might not need to hire an agency right off the bat, but you should make public relations tactics a priority to get your organization off the ground. Here’s what to do.
Ted Kitterman
Survey: Micro-influencers offer big rewards for brand managers
Do those online celebrities with smaller followings really have the engagement that some industry experts suggest? New research offers insights for your next influencer campaign.
