Events Calendar
Amanda Munroe
7 steps to better PR planning
Crafting a tangible, time-bound public relations strategy creates accountability, clarity and efficiency. Here’s how to develop your plan.
PR
Greg Galant
How to get important organization news covered
Don’t assume your news blast will generate buzz or sway busy journalists. Here are some tactics to get your announcement in front of audiences immediately.
William Comcowich
Why and how you should keep working on media relations
Despite the changing journalistic landscape, establishing and maintaining rapport with members of the Fourth Estate is a crucial aspect of successful PR. Consider these insights.
Daniella Burgos
3 summer activities for PR pros
As many in the industry power down for vacation, communicators looking to get ahead can spend their summer free time getting organized and testing new tactics.
Beki Winchel
Adidas pledges to use recycled plastic as WeWork bans meat
The organizations’ recent announcements are both aimed at being more environmentally friendly, but the vegetarian focus was criticized.
Anne Green
How and why communicators should fight the ‘fake news’ scourge
Here’s how to stand for truth and fight the pernicious rise and spread of deliberate misinformation tactics.
Michelle Garrett
5 phrases PR pros should never utter
Industry insiders already have work to do to counter negative views of the PR field. Avoid these sayings to keep from reinforcing negative PR stereotypes.
Ronn Torossian
Which brands are scoring big at the World Cup?
The global sporting event can be an incredible opportunity for marketers. Let’s look at some of the most successful tactics so far.
William Comcowich
On political issues, should your company speak up, or shut up?
Modern society seems to be itching for a fight, on any topic, anytime, anywhere. Here are some aspects to consider before your business wades in—or opts to stay out of the turbulent waters.
Russell Working
7 PR wins for the first half of 2018
A Pacific atoll promotes tourism with an environmental pledge. A gun control campaign launches nationwide school walkouts. An air disaster draws praise for the pilot.
Robyn Greene
4 important skills aspiring PR pros won’t learn in the classroom
College curriculums can help future communicators learn a lot about the industry, but not everything. Consider these crucial elements to success not often taught.
KJ Blattenbauer
4 PR lessons to celebrate the Fourth of July
The nation’s Founding Fathers knew how to effectively distribute their messages and gain support for their movement. Here’s how communicators can emulate their strategies.
Russell Working
12 ways to produce a killer press release
Write concisely. Avoid unusual fonts. Include video and other visuals. Make it easy for reporters to cover your news.
Michelle Garrett
7 things all PR pros should do before going solo
Thinking of striking out on your own? Make sure you’ve checked these essential boxes before embarking on a solo PR career.
Russell Working
Top 10 PR blunders of the year—so far
Can 2018 really be halfway over? Yes, it’s true, so take a moment to appreciate the PR missteps that keep crisis communicators employed.
