A comms expert shares the fascinating, checkered backstory of how modern PR evolved—and which timeless tactics of persuasion still hold true more than 100 years later.
With no stores in the Big Apple, the Southeastern restaurant chain was keen to make a big-city splash. It turned to food trucks and free meals to reach national news outlets and influencers.
As remote work and ongoing pandemic disruption have sparked massive workplace shifts, here are some resources that are helping communicators succeed.
The firm, which owns the naming rights for the Philadelphia Eagles’ stadium, is using its gridiron connections to boost brand loyalty.
Competition for attention is at an all-time high. Here’s how the PESO model can help you capture eyeballs and budget for all of your content—regardless of audience.
As the U.S. marks the holiday weekend, communicators should seize the opportunity to tell a positive story about upskilling American workers.
PR pros weighed in online on whether poor media relations practices such as emailing irrelevant ideas and adding reporters to mailing lists flout the laws of morality.
Former reporters who are jumping into PR roles share takeaways for their new colleagues about how to engage with news media gatekeepers.
Get practical, helpful insights from a pandemic-era corporate rebrand case study.
A look inside why and how the bank launched a brand journalism site during the pandemic—and the coverage it’s attracted from the press.
Bill Novelli, co-founder of Porter Novelli and former CEO of AARP, shares five tips for how communicators can use their work to improve public discourse and encourage civility.
Need a quick PR win? Here’s how to get your pitches read and score more media coverage.
The media efforts and crisis comms around the big sports event reveal how the pandemic still drives important messages, even if parts of the globe are starting to make a return.
Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on their work. Now it’s time to secure your seat at the decision-making table.
Despite the ongoing pandemic, the organization is finding media coverage wins and forging stronger connections with its customers.
