Events Calendar
Russell Working
8 lessons from space-focused comms
Tell a story. Make news. Work as a team. As Trump calls for the establishment of a Space Force, we consider comms lessons beyond this world.
PR
Chris Lynch
How PR pros should prepare for artificial intelligence
Though many PR pros are skeptical of artificial intelligence’s impact on the industry, savvy communicators should take steps to ready for change. Here’s how.
Brendan Gannon
30 jobs in the PR and marketing world
The fresh scents of fermented grapes and delicious cuisine are in the air for this week’s featured position. Plus, check out our roundup of other current job openings.
Richard Etchison
5 PR industry father figures
PR pros can take this Father’s Day weekend to remember some of the forefathers of their industry. Who would make your list of modern PR mavens?
Beki Winchel
Domino’s offers to fix bad roads across the U.S.
The pizza chain said it ‘can’t stand by and let your cheese slide to one side, your toppings get un-topped, or your boxes get flipped.’ It’s calling the PR stunt ‘Paving for Pizza.’
Ted Kitterman
Infographic: 20 places to get winning content ideas
Running low on inspiration? Try one of these sources to develop new angles for your content creation efforts and bring in new readers.
Russell Working
U.S.–North Korea summit was all about newsjacking for many
From a Dennis Rodman-backed cryptocurrency to a restaurant’s proposed Taco Summit, organizations sought to gain publicity from the historic meeting in Singapore.
Ted Kitterman
Infographic: The state of digital marketing
Where do industry insiders see their work going in the coming year? Consider these insights when deciding how to update your approaches to online campaigns.
Ted Kitterman
IHOP makes waves with name-change mystery
The company is switching ‘pancakes’ for something beginning with the letter ‘b.’ Many pancake aficionados took to social media to decry the move.
Brendan Gannon
30 jobs in the PR and marketing world
Get out your cowboy boots and hats for this week’s featured position. Plus, check out our roundup of other current job openings.
Beki Winchel
Deaths of Anthony Bourdain and Kate Spade spur suicide prevention efforts
Many organizations are sharing ways people can help others who might contemplate taking their lives. Others have asked reporters to help stop it from spreading.
Ted Kitterman
Report: Generic personalization harms your email pitching
Offering readers tailored content and personalizing your outreach can increase engagement; shoddy or careless efforts, though, will only do damage.
Ted Kitterman
Miss America waves goodbye to swimsuits and evening gowns
‘We are no longer a pageant,’ says the chair of the competition’s board. The organization is rebranding itself to appeal to more women by focusing on leadership and talent.
Beki Winchel
Starbucks’ Howard Schultz announces retirement
As the coffee chain seeks to repair its reputation after racial incidents drew widespread criticism, its executive chairman is leaving—after nearly 40 years of work.
Dave Yonkman
Why communicators should focus on audience emotions
It’s no longer enough to just provide the facts. PR pros must appeal to the sensitivities of media gatekeepers to get the coverage their clients need.
