Ted Kitterman
How the pandemic has revealed a need for new comms skills
Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world.
PR
Roula Amire
How Edmunds measures the quality of earned media
A look at how the consumer car shopping website quantifies media coverage.
Eric Yaverbaum
3 ways the WHO can fix its PR crisis
The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?
Motti Peer
How communicators can lead the conversation during COVID-19
With the right message, comms experts are poised to offer more value to audiences and clients than ever.
Beki Winchel
7 relatable and hilarious ‘Onion’ headlines about social media
The satirical publication holds no punches when making fun of news, experiences and trending topics, including digital PR and marketing efforts.
Andrew Graham
How to get crucial data from your media list
Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age.
Michael Kling
Communicators reveal work perk preferences and employer attributes
Which workplace facets attract top talent, and what aspects of the job drive long-term employee satisfaction? Read on for crucial retention insights.
Kristin Carpenter
5 consumer behavior trends PR pros should know for 2021
The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year.
Robert Wynne
PR pros need more than political correctness to survive
Major shake-ups in newsrooms, along with promises of more diversity and sensitivity, signal major changes for the PR industry.
William Comcowich
13 smart, affordable ways to promote events
Start early, seek a strong news media hook, and give publishers plenty of lead time.
Ragan Staff
A PR pro’s guide to search engine strategy
A new download offers a digestible roadmap for success.
Katie Delahaye Paine
How a PR pro changed the measurement landscape
A revelation about the importance of proving the value of PR led the author to create several businesses—and eventually reshape the way the industry approached metrics and analytics.
Jo Spink
5 ways communicators can bolster SEO
Backlinks and referrals are essential to enhancing search engine optimization for your organization and its products or services. Try these tactics to boost your brand’s online visibility.
Neil Alumkal
Is the pandemic the death knell of the brick-and-mortar agency?
The COVID-19 crisis is going to change how business is done—but how profound will the changes be? One pro argues it’s time to change the office floorplan for good.
Gregg Castano
The secret to earned media coverage during COVID-19
The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story.
