Tim O’Brien
Why solo PR pros despise being called ‘freelancers’
Not every independent industry veteran shares the feeling, but more than enough eschew the title to give you pause before mistakenly offering an insult to a colleague.
PR
Chris Finneral
3 employees who can harm your brand
Don’t let ‘info crammers’ or ‘quirky improvers’ damage your organization’s reputation.
Russell Working
How to measure your PR
Many organizations aren’t getting the most from their metrics. A new report outlines just what you should benchmark—and what benefits you will gain.
Frank Strong
17 illuminating PR and marketing lessons from 2018
A look at the strategies that shaped the communications landscape this year can help you plot a course to a successful 2019.
Ted Kitterman
Survey: Social media No. 1 challenge for small business owners
A new study sums up what many entrepreneurs hate about managing social accounts and platforms—and how agencies might help full in the gaps.
Michael Burke
How machine learning can perfect your pitching
Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach.
Brendan Gannon
30 jobs in the PR and marketing world
Raise a glass to the end of an era when producing and selling alcohol was illegal in the US. Plus, check out our roundup of open career opportunities.
William Comcowich
10 keys to pitching success during the holidays
There’s no reason to give up on your PR efforts during the most wonderful time of the year.
Ted Kitterman
4 ways PR pros and marketers can combat fake online reviews
As the holiday shopping season approaches, unscrupulous marketers will be plugging their knockoff products with dishonest reviews on various sites. Here’s how you can stay competitive.
Mike Schneider
4 ways journalism changes are affecting PR
Social media, online retail and a rapidly changing culture are disrupting decades of journalistic practices—and that means PR pros have to adapt to get their messages out.
Brendan Gannon
30 jobs in the PR and marketing world
Technology is making it easier to raise funds for the people and campaigns we care about. You could work for an organization leading the way if you land this week’s featured position.
Beki Winchel
Report: Less than a third of financial reporters trust press releases
A new survey sheds light on journalists’ preferences, which include more social media—and a continuing distrust of PR professionals.
Beki Winchel
Payless trolls influencers with viral marketing campaign
The budget footwear retailer said it wanted to ‘challenge today’s image-conscious fashion influencer culture.’ It produced sensational social media content in the process.
Beki Winchel
Dictionary.com names ‘misinformation’ word of the year
The resource said it chose the term because of increased usage and as a call to action.
Dorothy Crenshaw
Are these putrid PR buzzwords polluting your pitches?
Hyperbole might be a necessary evil in public relations and marketing, but you can at least be original. Discard these worn-out clichés in favor of fresher descriptors.
