PR

Jim Ylisela

Communicators, this is your moment

Business Roundtable’s new definition of the corporation is a story waiting to be told.

Brendan Gannon

30 jobs in the PR and marketing world

Which colleges in the U.S. offer the best value for the cost? Find out, and then check out our roundup of current job openings.

Robby Brumberg

Kroger’s audacious plan to limit food waste is boosting staff pride

The grocer is undertaking a ‘moonshot’ initiative to drastically reduce its own environmental impact and end hunger in the U.S. The results so far are eye-opening—and award-winning.

Rosemary Ravinal

Working with Hispanic media pros? Go beyond mere translation

Delivering a message in Spanish is not enough. Consider the idioms in more than 20 nations, not to mention nonverbal cues, such as gestures and colors. Here’s insight into the crucial nuances.

Brendan Gannon

30 jobs in the PR and marketing world

Do you ever wonder what some of our world’s leaders did before they held such important political positions? Find out, and then check out our roundup of current job openings.

Chris Harihar

5 key steps to setting up and running your global PR framework

Infrastructure and expertise—especially at the regional level—are foundations of establishing and maintaining an international presence. Here’s a look at the crucial particulars.

Wendy Marx

Survey: 8 terrible PR practices that will doom your pitch

Fractl polled 500+ journalists about their top peeves. Here’s what you need to know.

Zef Vataj

As data breaches rise, cybersecurity companies can seize the moment

Digital marketing and smart PR are essential for organizations in business to safeguard vulnerable, high-profile targets.

Ted Kitterman

Study: Proving value is the No. 1 concern for PR pros

Challenges the PR industry faces include time-wasting on data management, measuring success and getting bigger department and project budgets. However, many are hopeful for the future.

Brendan Gannon

30 jobs in the PR and marketing world

Scores of music lovers will flock to Chicago this weekend for Lollapalooza, and you could intern for the organization behind the festival, if you land this week’s featured position.

Ted Kitterman

Getting more specific with your PR measurement

If the Barcelona Principles need an update—and the industry can get more precise about which metrics matter—where should we start? Don’t throw your vanity metrics away just yet.

Shalon Roth

Which PR metrics matter, and how can you generate them?

As nearly three-quarters of industry pros struggle to measure their efforts for increasingly skeptical executives, attaining goals seems elusive—but identifying the right goals is crucial.

Ted Kitterman

30 jobs in the PR and marketing world

As newsrooms shed jobs, journalists are looking for new careers, but is PR the right fit for you? Check out this list of the latest jobs from the communications industry.

Shelley Sorensen

3 ways scrumptious food imagery makes messaging sizzle

Victuals, comestibles, noshes—all manner of foodstuffs—resonate deeply with consumers, even if your product or service isn’t edible. Try these tactics to sweeten your next campaign.