Rob Reinalda
6 reasons to pare your writing for professional success
Concise text, regardless of format, improves readers’ user experience, lands your message and cultivates your reputation as a reliable, engaging authority.
Writing & Editing
Russell Working
Rediscover the writing wisdom of Strunk and White
Professional wordsmiths may feel they have moved beyond writing manuals, but a rereading of ‘The Elements of Style’ offers refreshers that will power up your prose.
Robby Brumberg
Infographic: 65 creative ideas to fuel your blog
Don’t stay stuck. Start crafting something that’s useful, timely or entertaining—or perhaps even controversial.
Laura Hale Brockway
21 words gaining notoriety under the #mispronounced hashtag
Perhaps you’ve done it yourself, saying ‘mizzled’ when reading ‘misled.’ To help you avoid a verbal fracas, we offer a cache of common linguistic foie gras. Oops—that should be ‘faux pas.’
David Murray
Communication can’t solve everything. But can communication solve anything?
Are we bound for nothing more than wrath, anger and partisan bickering? The author believes there’s hope for something better—and it starts with you.
Daphne Gray-Grant
How to develop (and capture) ideas for your blog
First and foremost, remember that the subject matter should serve your readers. With that in mind, we present a batch of sources to mine for engaging topics.
Casey Prentice
Why and how you should vary formatting for your online content
The user experience is a crucial aspect of landing your message and keeping your audience coming back for more. Here are variations to attract a wider range of readers.
Rob Reinalda
Ditch these superfluous lead-in phrases
Needless introductory verbiage just wastes time—the reader’s and your own. Save yourself the keystrokes, and say what you mean to say.
Ted Kitterman
10 inspiring quotations from Toni Morrison
The Nobel Prize-winning novelist died Monday. Over her long and prolific career, she offered many timeless gems to encourage writers who want to affect the heart.
Josh Bernoff
For clearer writing, ditch ‘etc.,’ ‘i.e.’ and ‘e.g.’
These Latin abbreviations don’t impress, they confuse. Here’s what to write instead.
Robby Brumberg
4 social media pitfalls for communicators
Don’t let Twitter litter, Instagram envy or Facebook bile bog you down or sour your outlook.
Eddie Shleyner
Use this 3-step copywriting formula to overcome writer’s block
This simple but effective approach will unclog your synapses and get the ideas flowing again.
Ali Hale
How Alexa Skills can improve your writing and stoke your motivation
The Amazon Echo software offers an array of prompts, inspirational thoughts and linguistic course corrections for casual scribes and professional communicators alike.
Rob Reinalda
How to grab readers with a compelling opening line
Journalists use a powerful first sentence to pique interest. Use that same technique to engage your audience—internal or external—and keep them scrolling, all the way to your call to action.
Russell Working
Strunk and White: Parentheses and misused phrases
Wrapping up our series on the influential writing gurus’ centennial, we delve into punctuation and the perplexing persistence of purple prose.
