The communicator’s guide to writing for skimmers
Write messaging that people will actually read.
Write messaging that people will actually read.
Good writing can lead to better business outcomes.
Being clear over being clever.
Employees don’t have time to scroll.
Clarity builds credibility. If your audience can’t quickly understand it, they won’t trust it, according to Karen Freberg of the University of Louisville.
Lessons in audience-first writing for communicators.
Hear from comms experts on how they approach messaging when the unexpected strikes.
Jargon dilutes meaning, erodes trust and makes writing harder to understand — or care about
Tips and strategies to get your words to hit home.
The beginning should draw readers into your story. The ending should keep them thinking about it.
What you can do to make it better.
Two new books from a Southern California writers’ conference offer a simple formula — push ahead with a draft then rewrite
Editors and AI experts share practical and creative business writing tips for comms pros.
A deeper look at layoff communications from Starbucks, Target and Amazon.
How to trim your story.