Lee-Anne Goodman
13 timeless writing reminders
Craft short sentences, delete fluff, and get straight to your key point.
Writing & Editing
Rob Reinalda
5 writing takeaways from terrible drivers
The same sorts of annoyances you see while commuting can nettle readers. Here are examples of roadway cloggers and their linguistic equivalents—with solutions for the latter, at least.
Amanda Clark
4 techniques to get extra mileage from a popular blog post
Your brilliant insights shouldn’t be a one-shot deal. Consider adapting them for video or reworking them as a guest post to extend your content’s reach—and SEO.
Russell Working
Turkey talk: Archaic words to introduce at Thanksgiving
Every year, churlish malaperts online urge us to ballyhoo agenda-driven talking points during the holiday feast. Push back with writerly archaisms.
Mark Nichol
3 of English’s most vexing idiosyncrasies
Our language is full of spelling disparities and irregularities. Don’t let these head-shakers trip you up.
Ted Kitterman
Infographic: 21 ways to create snappier content
All that writing and editing won’t do you any good if the final product doesn’t drive customer traffic and deliver substantial business results. Here are some tactics to make your content stand out.
Rob Reinalda
In your writing, focus on the ‘you,’ not the ‘I’
Writers can engage or alienate readers through the voice they use to discuss a given topic. Try this approach for offering guidance, insights and even professional anecdotes.
Robby Brumberg
4 writing lessons from Deadspin
The alternately beloved and reviled website has been gutted, but its legacy of withering snark and bold commentary offers timeless lessons for writers of all stripes.
Eddie Shleyner
7 key insights for consistently publishing your blog
Passion is important, but so are inertia, a workable format and knowing when to stop tinkering.
William Comcowich
Why PR and marketing pros should still blog
Some say blogging is passé, but compelling content still offers big benefits to organizations.
Rob Reinalda
To improve your own writing, rework others’ atrocious text
Rather than emulating venerated authors, seek out the clunkiest online offerings you can find, and overhaul them. It’ll sharpen your eye—and your verbal scalpel.
Katy French
94 helpful, handy content marketing resources
If you’re looking for a trove of fresh ideas or useful tools, you’ve come to the right place. Read on for a hearty helping of creative inspiration.
Robby Brumberg
4 possible reasons why your article submission was rejected
It might be that the writing was wordy, too self-promotional or just plain bad.
Michael Long
Writing an apology? Follow the KISS rule: Keep it short and sincere
Your mea culpa should not be the hypothetical, ‘If you were offended…’ Instead, own up to your miscue and express your contrition, and be quick about it.
Rob Reinalda
Metaphors and clichés: How imagery paints or taints our writing
Modern messaging relies on storytelling, and vivid language lies at the heart of the most compelling yarns. Here’s guidance on how to use playful, vibrant prose to superb effect.
