10 characteristics of great online content

You know it’s important to create good content, but that’s easier said than done. Use this checklist the next time you sit down to crank out copy.

While this provides Web-surfing audiences with a plethora of details on everything from how to find the right case for your iPad to how to screen an accounting firm, it also raises the bar on the caliber of content that will actually reach prospective clients/customers.

When you develop Web-based content to market your business or nonprofit, consider these 10 characteristics of great online marketing content:

1. Visual

Pinterest is the fourth-largest traffic driver in the world, and Instagram’s weekly site visits recently hit 12 million, up from 56,360 in 2011. People are thinking visually.

How can your small business or nonprofit develop visual content that resonates with prospects and further engages current clients? Think infographics, behind-the-scenes photos, and relevant workplace snapshots.

2. Shareable

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