I looked at the brands with the highest social engagement on Media Logic’s Retail Social Juice Index to see how they encourage fans to join the conversation. Here are 10 other prompts (not “like,” nor “comment”) for brands to use as calls to action on Facebook:
1. Caption this. Caption requests are not new on Facebook, but fans still enjoy demonstrating their wit. For examples of particularly engaging photos (they received thousands of captions), check out GameStop, Foot Locker, and AutoZone.