10 free Google tools for digital marketers

These terrific resources can help your online campaign in a variety of ways—and you can’t beat the cost.

Ragan Insider Premium Content
Ragan Insider Content

Why do platforms like Google Search, YouTube, and Google+ continue to expand their active user base? To me, the answer is simple: They all provide a good user experience.

Google provides a plethora of tools and resources to help us digital marketers maximize the success of our online campaigns.

1. Google Trends

Solutions, products, and services evolve, and so do online searches. Google Trends is a fantastic free tool that provides insight into the search trends for keywords and search phrases. This robust tool also creates a list of related hot searches, rising terms, and the regional interest for your keywords. Digital marketers can use this tool to assist them with keyword research.

2. Structured Data Testing Tool

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.