Finding the right person to be the voice of your company on social media can be tough.
It is extremely important to make sure you have a professional handling your online community. No longer is an intern sufficient to build and maintain a company’s brand on social media platforms.
Social media community managers can make or break your company, depending on the content they post and how they are responding to customer comments. Below are the qualities that every community manager should possess:
1. Strong attention to detail
It is embarrassing and unprofessional to post content containing grammatical mistakes. It devalues a brand. You want someone who will spot even the most minuscule error.
2. Ability to multitask
It is common for most companies to have a presence on multiple social networks. A community manager must be able to watch all social networks and keep track of which comments are new, dealing with them in a timely manner.
3. Talent for engaging an audience