10 Pinterest pointers for your brand

The site remains popular, yet is still a mystery to a number of brands’ social media managers. Here are a few tips to help the confused.

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Pinterest now boasts more than 70 million users and ranks fourth among social networks in traffic. With stats like that, it’s safe to say Pinterest is here to stay.

Even so, I find would-be users have many questions about how to start a Pinterest account for their brand: “Should I create my own pin or use existing ones?” “What should I pin?” “How frequently should I pin?” “Who should I follow?”

Fear not. Here are 10 pointers you can use to make the most of Pinterest for your brand:

1. Link all your online presences. When creating an account, make sure to include your website, Facebook and Twitter handles and physical location(s) so your followers know where to find you.

2. Communicate visually. Always use high-quality photos that showcase your products or services, with as little copy as possible. Since the brain processes images 60,000 times faster than text, consider converting complex ideas into infographics or digital posters.

3. Mix it up. Create a range of boards to communicate your brand’s voice, personality and mission. The more diverse your boards are, the broader your audience will be.

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