10-point checklist to do PR better with social media

From Paper.Li and microblogs to SEO makeovers, here what you should be doing right now to up your game.

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In a time of social media evolution and revolution, public relations professionals have an opportunity to reinvent themselves and deliver better results. The strategy: using social media-flavored PR to influence the search marketing ecosystem. Here’s how.

1. Give your press release, posts and tweets an SEO makeover

Like website writing, press releases and social media content should be optimized with keywords and links.

2. Think and write like a reporter

The best results come when content is delivered as a journalist would. Only include information that is most relevant to your audience. Forget the fluff and stick to the point.

3. Research and optimize like an SEO pro

Keyword research is necessary when writing for PR and social media. Sometimes a quick way to find out what works best is to compare notes with a pay-per-click campaign and apply the best performing keywords to your PR and social media efforts.

4. Mingle like a socialite

Churning out news is only half the battle. Remember to interact, engage and participate. This could be in the form of retweeting other news, “liking” other posts, or @replying to reporters to engage in a conversation even when it doesn’t benefit you.

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