10 questions to ask on the first day of your PR job

Set yourself up for success by getting answers to critical questions like, “Who is our competition?” and “What does success look like?”

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Congratulations! You survived the application and interview process, and beat out your competition to land the public relations job of your dreams.

Now it’s your first day in your cubicle, office or at some start-up’s dining room table. You need to get the lay of the land quickly, and assess the state of sophistication of the organization you joined.

Start by asking the right questions. With answers to the following, you will know where you stand and be able to start planning your progress. (And if you don’t get answers, you’ll learn something about who you are working with and where your job begins.)

Here are the 10 questions you must ask on the first day of your new public relations job:

1. Who are our most important stakeholders?

2. What are my SMART objectives and key performance indicators? (SMART objectives are: specific, measurable, attainable, realistic and timely.)

3. How does this organization define success?

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