10 questions to ask on the first day of your PR job

Set yourself up for success by getting answers to critical questions like, “Who is our competition?” and “What does success look like?”

Congratulations! You survived the application and interview process, and beat out your competition to land the public relations job of your dreams.

Now it’s your first day in your cubicle, office or at some start-up’s dining room table. You need to get the lay of the land quickly, and assess the state of sophistication of the organization you joined.

Start by asking the right questions. With answers to the following, you will know where you stand and be able to start planning your progress. (And if you don’t get answers, you’ll learn something about who you are working with and where your job begins.)

Here are the 10 questions you must ask on the first day of your new public relations job:

1. Who are our most important stakeholders?

2. What are my SMART objectives and key performance indicators? (SMART objectives are: specific, measurable, attainable, realistic and timely.)

3. How does this organization define success?

4. What are our key messages?

5. Who is the target audience for our messages?

6. Where does that audience get its information?

7. How does what I do influence that audience?

8. Who or what is our competition? How do we compare to them?

9. If I excel in my job and exceed all expectations to the extent that you reward me with a case of champagne, what would be different in this organization? What does amazing success look like?

10. Do you prefer PowerPoint or Excel for my weekly reports?

Katie Delahaye Paine is CEO of KDPaine & Partners and publisher of The Measurement Standard newsletter, where a version of this article originally appeared.

Topics: PR


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