Although I’ve found LinkedIn useful for over a decade, it has truly blossomed in recent years.
It has become an intrinsic part of my work each day. Admittedly, the industries that most affect my work—technology and communications—were quick to adopt it as a business networking platform, making it particularly powerful. However, other industries are catching up fast; even the legal industry seems to be getting on board.
Here’s why I spend so much time on LinkedIn and why anyone in PR should be doing so, too:
1. LinkedIn as a platform for showcasing experience.
As well as using it as an enhanced online CV with recommendations, I can bring it to life with pictures and video. I can use keywords to make my profile more search friendly, as well as creating additional profiles in different languages to reach people in emerging markets.
2. LinkedIn as a source of great content.
Its transformation from networking platform to content publisher has been impressive. I enjoy reading exclusive LinkedIn content, as well as its suggested content from other sources and articles shared by people in my network.
3. LinkedIn as a source of talent.