10 reasons your Facebook page isn’t taking off

A lax approach to content, real-time engagement, and even analytics can doom your efforts to boost your brand on the social network. How many of these errors are you committing?

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Why isn’t my Facebook page growing faster? Why aren’t people engaging more?

I usually hear this from clients and in random conversations.

Growing a community or achieving higher levels of engagement with your audience is harder on a Facebook page than through a blog or on Twitter.

Today we review a few things you might lack in your daily operation and how you can build an engaging Facebook community.

It helps to identify your goals. Are you trying to generate traffic from your Facebook page to your site or blog? Are you using the page as a hub or final destination for your online strategy? List your objectives.

More important, do you have a clear objective of what you want your fans/”likes” to get out of the experience? What do you want them to walk away with?

I guarantee you that having these goals in mind will help you with the following 10 points. Here are 10 reasons your Facebook page is not taking off:

1. You don’t promote it.

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