10 signs you’re an old-school PR pro

You remember clip books that were actual books, and fax machines that were absolutely revolutionary.

Ragan Insider Premium Content
Ragan Insider Content

It’s been less than 20 years since people started adopting Web-based email as one of their main forms of communication, and using the Internet as the tool to do everything from read a trade publication to download a virtual press kit.

Some of the tools and activities of veteran public relations professionals would seem foreign to those entering the workforce today. For those of you who’ve been in PR for a while, you know you’re old when you remember:

1. Stuffing envelopes. And snail mailing press releases.

2. Blasting client news via fax. It seemed like a revelation.

3. Editing press releases—with red pens and proofreader’s marks.

[RELATED: Make sure your team is up to date on the latest skills, strategies and practices. Learn more about Ragan Training.]

4. Mailing press kit folders instead of virtual ones—not to mention attaching executive photos, business cards, etc.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.