When I ask people how their newsletters are going, they often reply that they simply don’t have time to keep up their newsletters anymore.
But what’s going to happen when their businesses slow down or want to expand? They’ll have lost the opportunity to stay in front of people.
As usability expert Jakob Nielsen said, “Newsletters must be seen as a long-term investment: They work their magic over time.”
In other words, you can’t just stop your newsletter and then expect to start back up where you left off. You need to keep your newsletter rolling. If content is king, then consistency is queen.
Despite the growing popularity of social media, email newsletters still deliver the best return on investment, according to the Direct Marketing Association. But don’t forget that you are building relationships—not snatching quick sales.
Although flexibility is vital to your newsletter’s survival, you can’t overdo it. Just like with a treadmill, it’s hard to get back on the email marketing machine if you’ve missed too much time.
So, how do you fuel your newsletter machine so it will keep running in good times and bad? Here are 10 tips: