10 social media laws for PR pros to follow

Live by these decrees—which include listening to your audience, producing quality content and more—to boost your efforts online.

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Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way, but getting started without any previous experience or insight could be challenging.

It’s crucial that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and—perhaps most importantly—your bottom line.

1. The law of listening
Success with social media and content marketing requires more listening and less talking.

Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The law of focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

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