10 techniques for using IGTV in marketing and PR

From tutorials to testimonials, videos on the Instagram spinoff can inform and engage your audience and raise brand awareness—accelerating sales in the process.

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IGTV marketing tips

When Instagram launched IGTV in June 2018, the internet was thrown into a frenzy.

People started calling it the vertical version of YouTube. Well, they’re not wrong.

Try these 10 ways to tout your company through this booming channel:

1. Showcase products and services. With the channel’s extended time limit, brand managers can show viewers all the benefits and features of their products. FouFou Esthetics provides beauty treatments and is known for peel-off masks. FouFou posts videos of its facial treatments and provide extended versions on their IGTV channel for anyone who wants to learn how to do the beauty treatments.

2. Share tutorials. Just as product videos show a product’s features and benefits, tutorials explain how to use it—which often leads to sales. Since the brand launched, Fenty Beauty PR and marketing pros have made customers feel confident in purchasing the company’s products by providing detailed videos on how to use its makeup. They’ve been consistent in uploading tutorials, maintaining a credible brand image and keeping up with trends in makeup fashion.

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