10 terrible tweets killing your Twitter strategy

For companies not well versed with social media awareness, or who simply don’t have the manpower to oversee it, bad habits can grow over time into brand-killers. The onus is on you to protect your brand.

Below are 10 brand-killers and how to fix them.

Whether we’re going to conferences or just partaking in a global news event, hashtags are a way for tweeters of a feather to stick together. But many well-intended hashtag-driven subcommunities frequently become a gallery of talking heads. Have you read George Saunders’ “Braindead Megaphone”? If not, please do. Because that’s what hashtag-driven subcommunities become when everybody is talking at once—and to nobody in particular. It’s a brand development dead end.

Fix: Stop shouting. Have a conversation and engage. Talk about the conference you’re attending or the “American Idol” results show. Branding does not have to be in-your-face self-promotion. It just has to be humanizing.

2. Auto-tweets