For companies not well versed with social media awareness, or who simply don’t have the manpower to oversee it, bad habits can grow over time into brand-killers. The onus is on you to protect your brand.
Below are 10 brand-killers and how to fix them.
Whether we’re going to conferences or just partaking in a global news event, hashtags are a way for tweeters of a feather to stick together. But many well-intended hashtag-driven subcommunities frequently become a gallery of talking heads. Have you read George Saunders’ “Braindead Megaphone”? If not, please do. Because that’s what hashtag-driven subcommunities become when everybody is talking at once—and to nobody in particular. It’s a brand development dead end.
Fix: Stop shouting. Have a conversation and engage. Talk about the conference you’re attending or the “American Idol” results show. Branding does not have to be in-your-face self-promotion. It just has to be humanizing.