10 terrific Facebook features that marketers might be overlooking

Promoting your organization on the social network might seem overwhelming, but these tools and plug-ins can ease the process and extend your brand’s reach.

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In addition to the 10 new Facebook features for 2016 that I recently discussed, some more established tools on the social network might benefit marketers and other communicators, as well.

Which of the following are you using?

1. Groups

Until I became a parent, I never realized how often people used Facebook Groups. The groups themselves (at least in my circles) are unspectacular, but the organization behind them is awesome.

Facebook Groups could host collaborative workgroups or committees with easy setup, with no fees and even with a mobile app. Group inclusion can be open, closed or private, making this a versatile and potential useful feature for businesses.

2. Events

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