In today’s ultra-competitive public relations world, you need to find ways to stand out. Following are 10 things that continue to help me become a more successful PR pro. I hope they help you, too.
1. Do your homework. A mass pitch never amasses a lot of coverage. Before you pitch a journalist or blogger, know what they cover. Research their past stories and fine-tune your pitch to appeal to their audience.
2. Learn something new. Take a training course. Sign up for a conference. Go back to school. Take an online certification like HubSpot’s Inbound Marketing Certification. You may find out you know more than you think.
3. Become a better writer. Practice being a “headline communicator” by learning how to hook your audience with your first five words. Find creative ways to flex your writing muscle. Become a contributing author to an industry publication. Start your own blog or write for your company’s blog.