PR 10 tips to excel at your PR job The PR industry is growing more crowded and competitive, which means you need to rise above the crowd. Here’s how. By Matthew Royse@mattroyseNov. 15, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.