10 tips to keep huge comms projects on track

Most who work in corporate communications have faced the prospect of handling a massive undertaking. Here’s how to cope.

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I’ve just finished project-managing one of the biggest corporate communications challenges of my career: replacing 250,000 words on a company’s database with ultra-cool and engaging copy, ranging from one-liners to 150-word descriptions.

It was a massive task to update all the descriptions and make them consistent—too big for one writer. So, I leveraged the power of my network to pull together a pool of writing talent under my editorial control, producing copy with ultimate client approval.

Given its size and scope, the project could easily have derailed, but by following these steps we kept it on track.

1. Outline the parameters of the project. Write a set of guidelines detailing the project’s context, aims, and strategy, and make sure the client approves them.

2. Make sure the client is kept informed. Continual engagement is essential throughout. Create a weekly update detailing each step of the project, from agreeing the guidelines to keeping tabs on writers’ progress and invoices.

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