The lovely thing about Twitter is that there isn’t a big barrier to entry. Nor is there a big barrier to success.
All it really takes is a solid understanding of the network’s nuances and your audience—but of course, some brand managers are better at Twitter than others.
Those noted in this article represent the top 10 brands on Twitter, as ranked by follower count on Socialbakers. (Note: Due to the time elapsed between writing and publication, rankings might have shifted.)
As I noted in a previous article on Facebook lessons, the biggest brands on a given platform aren’t always the most innovative, but it’s safe to assume they’re doing something right if millions continue to follow them.
Let’s look at the ideas that managers of even the smallest brands can steal from these titans:
1. Use hashtags smartly
Followers: 10.8 million+