Digital video marketing requires the same level of planning and strategy as broadcast marketing does.
You can’t just throw it in there and expect results such as increased awareness, interest, desire, action, and, above all, sales.
Brands, startups, and organizations are throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you have a strategy?
Everyone has a definition of what constitutes a “viral video,” but here’s a quick list of the 10 most important things to get you started:
1. Set goals and expectations
This is where it all starts. What do you expect from the videos?
Put everything through the filter of selling more of your product at some point. Pick one or two specific things you expect each video will generate. If you want additional things to happen, make more videos that fit into your wider campaign strategy, or make different versions and promote them in different ways.
2. Include a call to action