10 video production tips for brands

Objectives, metrics, PR and social media support, and matching the budget to a given project’s needs — all are key elements of attracting eyeballs and getting results from your call to action.

Ragan Insider Premium Content
Ragan Insider Content

Digital video marketing requires the same level of planning and strategy as broadcast marketing does.

You can’t just throw it in there and expect results such as increased awareness, interest, desire, action, and, above all, sales.

Brands, startups, and organizations are throwing video into the digital marketing mix like crazy, but are you putting enough smarts behind your video marketing strategy? Do you have a strategy?

Everyone has a definition of what constitutes a “viral video,” but here’s a quick list of the 10 most important things to get you started:

1. Set goals and expectations

This is where it all starts. What do you expect from the videos?

Put everything through the filter of selling more of your product at some point. Pick one or two specific things you expect each video will generate. If you want additional things to happen, make more videos that fit into your wider campaign strategy, or make different versions and promote them in different ways.

2. Include a call to action

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.