10 ways brands should use images online

Use these tips to draw more engagement from your followers on Pinterest, Facebook, Twitter and more.

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With the $1 billion acquisition of Instagram and the meteoric rise of Pinterest, it’s clear marketers are paying more attention to images and how people share them online.

How might a brand use images to encourage follower feedback, promote social sharing, and drive Web traffic?

These 10 tips are a solid place to begin or review current photo-posting strategies.

1. Keep it current.

Think of what people are talking about right now, and have your photo join the conversation. If you need a clue on the hot trends of the moment, go to Pinterest’s “Popular” board or What the Trend.

2. Tug at the heartstrings—or the stomach.

If you’d like to schedule image-based posts in advance, consider perennial favorites like food, drink, pets or children.

3. Use your words.

Contextualize or add a touch of humor to your image by superimposing text. Tools like Picfont and ZipMeme Generator can marry image and text for you within a minute.

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