With the $1 billion acquisition of Instagram and the meteoric rise of Pinterest, it’s clear marketers are paying more attention to images and how people share them online.
How might a brand use images to encourage follower feedback, promote social sharing, and drive Web traffic?
These 10 tips are a solid place to begin or review current photo-posting strategies.
1. Keep it current.
2. Tug at the heartstrings—or the stomach.
If you’d like to schedule image-based posts in advance, consider perennial favorites like food, drink, pets or children.
3. Use your words.