10 ways brands should use images online
Use these tips to draw more engagement from your followers on Pinterest, Facebook, Twitter and more.
With the $1 billion acquisition of Instagram and the meteoric rise of Pinterest, it’s clear marketers are paying more attention to images and how people share them online.
How might a brand use images to encourage follower feedback, promote social sharing, and drive Web traffic?
These 10 tips are a solid place to begin or review current photo-posting strategies.
1. Keep it current.
Think of what people are talking about right now, and have your photo join the conversation. If you need a clue on the hot trends of the moment, go to Pinterest’s “Popular” board or What the Trend.
2. Tug at the heartstrings—or the stomach.
If you’d like to schedule image-based posts in advance, consider perennial favorites like food, drink, pets or children.
3. Use your words.
Contextualize or add a touch of humor to your image by superimposing text. Tools like Picfont and ZipMeme Generator can marry image and text for you within a minute.
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