Follow these tips to help your client or source land good coverage
You’ve suavely managed to score a media interview for one of your experts, but so have a number of your competitors. How do you ensure that your source is quoted prominently in the final published article?
When preparing for the interview:
1) Do your homework! Request a list of the interview questions for your source to review before the interview. This way, he or she can prepare some relevant, thoughtful comments, as opposed to speaking off the cuff.
2) Clarify both the target audience and goal of the article to help your interviewee best direct and shape these comments.
3) Provide your expert’s bio—including years of experience, relevant industry leadership posts and awards, topical background materials, and project information and photos, if relevant.
And now for the interview… Encourage your source to: