I have witnessed Foursquare being used successfully at such diverse venues as restaurants and garden centers. As a consumer, I use Foursquare as a way track where I have been and what I have experienced. This also has involved what I have purchased and what experiences I enjoyed.
Remember that the experience of your business is paramount to any other marketing vehicle. The more tools you have at your disposal to enhance the experience, the better. Follow this 10-step process to solidify your company’s position in the Foursquare environment. This will not necessarily pump your sales full of adrenaline, but it can give you a leg up on the competition.
1. Create your business on the Foursquare platform. Go to Foursquare’s business page to set up your account. You can set up a venue or a brand. Be sure to read the guide supplied by Foursquare to help you create and manage your branded page.
2. Encourage Foursquare users to check in and post reviews about your location.