In particular, small and mid-size B2B firms struggle, because they seldom have widespread brand awareness and often have products or services that don’t lend themselves to discussion on this most social of social networks.
Here are 10 tips to help you find and engage a Facebook following for your fan page.
1. Use geographically targeted Facebook ads. These are ideal for businesses in a local or regional market. Be sure to include your location somewhere in the ad copy or image.
2. Use interest-oriented Facebook ads. Few people will self-identify as interested in cement mixers, so this approach won’t work if that’s what you manufacture. On the other hand, people may well call out an interest in human resources in their profiles—which makes a great target if your firm offers executive recruiting.