As a PR pro, you might find that your inbox is overwhelmed with fancy, expensive tools designed to make your life easier.
Some are great and others are duds, but for many communicators who are on a strict budget, they simply are not an option. Luckily, there are a bunch of fantastic tools available online at zero cost.
Here’s a collection of outstanding free PR resources to promote your brand, boost social media efforts, measure and make your content visually pop:
1. HARO: Sign up to Help a Reporter Out to receive daily emails detailing journalist requests for sources, organized by sector and industry. When you come across an opportunity for a client or organization you represent, send an answer attributed to your client or boss to get cited as an expert source. You might also get a link back to your website that can boost your SEO, too.
2. #journorequest: Similar to HARO, search the hashtag #journorequest on Twitter to find media relations opportunities.